WGCL-TV


WGCL-TV, virtual channel 46, is a CBS-affiliated television station licensed to Atlanta, Georgia, United States. The station is owned by the Meredith Local Media subsidiary of Des Moines, Iowa-based Meredith Corporation, as part of a duopoly with independent station WPCH-TV. The two stations share studios on 14th Street Northwest in Atlanta's Atlantic Station district; WGCL-TV's transmitter is located near Shepherds Lane and Arnold Avenue in the Woodland Hills section of northeastern Atlanta. On cable, the station is available in standard definition on Comcast Xfinity channel 9 and Charter Spectrum channel 4, and in high definition on Xfinity channel 809 and Spectrum channel 704.
WGCL-TV is the third-largest CBS-affiliated station by market size that is not owned and operated by the network.

History

Early history; as an independent station

Christian Broadcasting Network ownership

Channel 46 first went on the air on June 6, 1971 as WHAE-TV, originally owned by the Continental Broadcasting Network arm of evangelist Pat Robertson's Christian Broadcasting Network. The station originally broadcast for six hours each day, and offered a low-budget lineup consisting of one to two hours of general entertainment programs, mixed with religious programming. In 1972, the station expanded to an eight-hour-a-day schedule, with an additional two hours of entertainment shows daily, mainly programs that higher-rated stations and Ted Turner's WTCG passed on.
By 1976, the station had expanded to a 20-hour daily schedule, airing secular syndicated shows and religious programming. In the fall of 1977, the station changed its call letters to WANX-TV. While it began offering more secular programming around this time, its programming policies were considerably more conservative than the other two major Atlanta independents, WTCG/WTBS and WATL. Because of Robertson's beliefs, it did not air any programming that would offend the sensibilities of its mostly fundamentalist and Pentecostal audiences. This policy would also guide programming choices for CBN during the 1980s and 1990s.

Tribune ownership

-based Tribune Broadcasting acquired Channel 46 in late 1983, after which its call letters were changed once again on March 15, 1984, this time to WGNX; the new callsign reflected a connection with Tribune's Chicago flagship station, WGN-TV. Airings of The 700 Club on the station were reduced to once per day, before the show was dropped altogether—until channel 46 acquired the local rights to the program again in 2007. Under Tribune ownership, the newly-rechristened WGNX significantly upgraded its programming, picking up more racier programs than those allowed to air on the station under CBN ownership. The station formed a news department on January 16, 1989, airing a 10 p.m. newscast on weeknights, alongside the Tribune-distributed syndicated newscast Independent Network News.
On November 2, 1993, the Warner Bros. Television division of Time Warner and the Tribune Company announced the formation of The WB Television Network; through its part-ownership of the network, Tribune announced that the company's seven independent stations would become charter affiliates of the new network. Among those stations was WGNX, which was slated to join The WB upon that network's launch in January 1995. Concurring with The WB's planned launch, Chris-Craft Industries and its programming partner in the venture, Paramount/Viacom, had announced plans to launch the United Paramount Network. That network's choice for its Atlanta affiliate was less clear as WTBS was automatically not an option as UPN's programming would have encountered scheduling conflicts with its sports programming as well as because of its national superstation status, while WATL was already aligned with the Fox network and independent station WVEU had the weakest signal and viewership among Atlanta's full-power television stations.

As a CBS station

The station's plans to join The WB were suddenly altered on May 23, 1994, when New World Communications signed a long-term agreement to affiliate its nine CBS-, ABC- or NBC-affiliated television stations with Fox, which sought to strengthen its affiliate portfolio after the National Football League accepted the network's $1.58 billion bid for the television rights to the National Football Conference – a four-year contract that began with the 1994 NFL season – on December 18, 1993. Fox parent News Corporation also acquired a 20% equity interest in New World. At the time, Fox's owned-and-operated and affiliate stations were mostly UHF outlets that had limited to no prior history as major network affiliates, among them its existing Atlanta outlet WATL.
One of the stations involved in the agreement was Atlanta's WAGA-TV, which had been affiliated with CBS since it signed on in March 1949. It was slated to switch to Fox along with four of its existing CBS-affiliated sister stations — WITI-TV in Milwaukee, WJBK-TV in Detroit, WJW-TV in Cleveland and WTVT in Tampa — and four additional stations — CBS affiliate KSAZ-TV in Phoenix, ABC affiliates WBRC-TV in Birmingham and WGHP in Greensboro–Winston-Salem–High Point, North Carolina, and NBC affiliate WDAF-TV in Kansas City — that were part of New World's concurrent $360-million acquisition of Great American Communications's television properties.
Needing to find a new affiliate in what had become the nation's ninth largest media market, CBS approached all of Atlanta's major stations, including WGNX. However, none of them were interested at first. CBS first approached WXIA-TV; however, its then-owner Gannett Broadcasting subsequently signed a long-term affiliation deal renewing its contract with WXIA and its sister NBC affiliates in Jacksonville, Minneapolis–St. Paul and Phoenix; this deal would result in a major affiliation switch in Denver the following year. WSB-TV was later eliminated as an option as its Atlanta-based owner, Cox Enterprises, would reach a new long-term agreement with ABC to retain its affiliation with that network. WATL was eventually eliminated as Qwest Broadcasting announced in November that it would purchase WATL from Fox Television Stations as part of a two station, $167-million deal, intending to affiliate that station with The WB.
By September 1994, with only a little more than two months left before WAGA-TV was slated to join Fox, CBS faced the prospect of having to pipe in WRBL in Columbus, WMAZ-TV in Macon, WSPA-TV in Spartanburg, South Carolina and WDEF-TV in Chattanooga, Tennessee for Atlanta-area cable customers until it found a new affiliate in the market. Almost out of desperation, on September 26, CBS made a deal to buy WVEU for $46 million. However, this was only a contingency, since CBS preferred to move its programming to a higher-profile station. It continued to negotiate with Tribune Broadcasting to reach a deal to affiliate with WGNX, which was especially attractive for the network since channel 46 was the only non-Big Three station in the Atlanta market that had a functioning news department. That November, Tribune relented and signed a deal with CBS to convert WGNX into the network's new Atlanta affiliate. As a consequence of the WGNX deal, CBS reached an agreement to sell WVEU to Viacom from Broadcasting Corp. of Georgia for $27 million, in a deal that saw it sell CBS affiliate KSLA in Shreveport, Louisiana to Ellis Communications to comply with FCC ownership rules in coincidence with Viacom's divestitures of its major network-affiliated television stations to focus on its UPN charter outlets.
WGNX officially became a CBS affiliate on December 11, 1994, when the network's programming lineup moved to the station as WAGA-TV took over the Fox affiliation; the first CBS network program to air on the station as a full-time affiliate was CBS News Sunday Morning at 9:00 a.m. Eastern Time that morning. It also began branding itself as "CBS46". WATL — whose sale to Qwest Broadcasting would not be finalized until December 1995 — formally assumed the WB affiliation when that network launched on January 11, 1995. Even though it was now a "Big Three" affiliate, during its first year with CBS, WGNX's lineup of syndicated shows that aired outside of local newscasts and network programs – consisting mainly of off-network sitcoms held over from its existence as an independent – more closely resembled an inventory normally offered by an independent or minor network-affiliated station. The move to CBS left WGNX with a large number of syndicated cartoons, drama series and sitcoms it no longer had time to air; much of the aforementioned syndicated series that WGNX was forced to divest to accommodate CBS' network-dominated programming lineup were acquired by WVEU, although a few were acquired by WATL. Over time, channel 46's schedule began to incorporate more syndicated talk and reality shows and also began to significantly increase its reliance on local newscasts.
With the switch from WAGA to WGNX, CBS lost significant viewership in the northern portion of the Atlanta market. Despite its five million-watt analog signal, WGNX did not penetrate nearly as far into this area as WAGA did because of the relatively mountainous terrain that is found in that part of northern Georgia. Much of this region was among the few areas in the United States where cable had yet to gain significant penetration. CBS did not return over-the-air to this area until Toccoa's WNEG-TV joined CBS the following August. Although it was located in the Greenville/Spartanburg/Asheville market, WNEG served as the de facto CBS affiliate for the far northern portion of the Atlanta market as well as the Greenville/Spartanburg/Asheville market's western fringes until that station's sale to the University of Georgia in 2008. By this time, increased cable and satellite availability improved channel 46's footprint in the area. Tribune began to manage the station in tandem with WATL in 1996 under a local marketing agreement.

Meredith ownership

On August 23, 1998, Tribune Broadcasting announced it would sell WGNX to the Des Moines-based Meredith Corporation for $370 million, as a three-way exchange deal in which Tribune would concurrently acquire Fox affiliate KCPQ in Tacoma, Washington from Kelly Broadcasting – which was in the process of exiting from television, with the concurrent sale of NBC affiliate KCRA in Sacramento to Hearst-Argyle Television – for $370 million. The sale to Meredith, ironically, cleared a potential ownership conflict that allowed Tribune to buy WATL outright in November 1999, as part of its $95-million buyout of a 67% interest of its partners in then-WATL owner Qwest Broadcasting. Around the same time, WGNX changed its branding to "CBS Atlanta". The station changed its callsign to WGCL-TV on July 4, 2000 to reflect its new slogan, "We're Georgia's CLear TV", along with a soft news concept called Clear News. After two years, WGCL rebranded as "CBS Atlanta" again, before re-adopting the "CBS 46" moniker only several months later.
On June 20, 2007, WGCL's website underwent a redesign because of a partnership between Meredith and Internet Broadcasting, following the successful testing of the websites of five of its sister stations, which had joined the Internet Broadcasting platform the year before. WGCL's website was the sixth Meredith station website to switch from being run by WorldNow to Internet Broadcasting. Meredith's contract with IB expired in June 2011, with the Meredith station sites becoming operated by WorldNow again. WGCL and Fox-affiliated sister station WHNS in Greenville, South Carolina, were the first Meredith-owned stations to relaunch with the new WorldNow-operated sites on June 6, 2011.
In March 2009, Meredith announced that WGCL would begin handling the master control operations of both WHNS and Nashville's WSMV-TV. The new master control hub began operations in the fall of 2009. Three other Meredith-owned stations, in Kansas City, Hartford–New Haven and Bay City, Michigan, were later added to the WGCL hub in 2010. Meredith operates a similar hub at KPHO-TV in Phoenix to handle its Las Vegas and Portland stations. On March 12, 2011, WGCL-TV, as well as WSB-TV, became the first stations in the Atlanta area to begin offering Mobile DTV broadcasts.
, prior to Super Bowl LIII in Atlanta.
On January 18, 2011, Meredith Corporation entered into a local marketing agreement with the Turner Broadcasting System that would result in WPCH vacating its studios on Techwood Drive and merging its operations with WGCL at its studios in the city's Home Park neighborhood. Production of the station's 45 Atlanta Braves broadcasts was also transferred from Turner Sports to Fox Sports South as a result. The LMA with Meredith ended Turner Broadcasting's yearly sponsorship of Piedmont Park's "Screen on the Green" in 2011. Ironically, while WPCH is the junior partner in the arrangement, the station was the stronger of the two stations until the late 1980s.
On September 8, 2015, Media General announced it would acquire Meredith and take the name "Meredith Media General". The deal would have brought WGCL under common ownership with NBC affiliate WSAV-TV in Savannah, ABC affiliate WJBF in Augusta, and fellow CBS affiliate WRBL in Columbus. However, on January 27, 2016, Nexstar Broadcasting Group announced that it had reached an agreement to acquire Media General, resulting in the termination of Meredith's acquisition by Media General.
On February 20, 2017, Meredith announced that it would purchase WPCH-TV outright from Turner Broadcasting for $70 million, in an effort to potentially avoid a FCC review of the proposed acquisition of Time Warner, the parent company of Turner Broadcasting, by AT&T. The sale was approved by the FCC on April 17, 2017 and was finalized on April 21, forming a duopoly between WGCL-TV and WPCH-TV.

Digital television

Digital channels

The station's digital signal is multiplexed:
ChannelVideoAspectPSIP Short NameProgramming
46.11080iWGCL-DTMain WGCL-TV programming / CBS
46.2480iCOZI TVCozi TV
46.3480iGRIT TVGrit

Analog-to-digital conversion

WGCL-TV shut down its analog signal, over UHF channel 46, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its pre-transition UHF channel 19, using PSIP to display WGCL-TV's virtual channel as 46 on digital television receivers.
Although the DTV Delay Act extended the mandatory shutdown of analog television until June 12, WGCL-TV applied to the Federal Communications Commission to allow it to shut down the analog signal on the original deadline of February 17. However, the station did not appear on the FCC list of such stations, which was released on February 11 and WGTV. The station applied to be an "analog nightlight" station, ending its regular programming on June 12 as required by law, but continuing to broadcast information regarding the digital transition for an additional two weeks until June 26.
After this, WYGA-CA may be allowed to increase its analog low-power signal on adjacent channel 45, as it was forced from channel 55 by MediaFLO, and has been operating on special temporary authority at very low power to protect adjacent-channel WGCL from signal interference. WSB-TV 39 may be also allowed to begin transmitting a co-channel digital fill-in translator from south of Gainesville. Both are pending FCC approval of their applications, and WSB also filed for an STA to begin as soon as possible after WGCL ended analog transmissions.

Subchannels

WGCL-TV has multiplexed additional digital subchannels on its over-the-air transmitter during the NCAA Division I Men's Basketball Tournament period during select days and time periods in March. This is done in order to broadcast several basketball games in progress simultaneously carried by CBS Sports. The subchannels, which can number as many as three, have a typical video resolution of 480i at aspect ratio. In March 2009, only one subchannel was used. Since then, no subchannels have been needed because the additional games in progress are now broadcast on TBS and TNT because of a deal between CBS, the NCAA and Turner Broadcasting.
Although WGCL and WPCH-TV are now sister stations, occasionally as time permits, CW owned-and-operated station WUPA may air CBS network programs whenever WGCL is unable to in the event of extended breaking news or severe weather coverage, or locally scheduled special event programming. WGCL was the home for the Atlanta Falcons preseason games in 2012 and 2013. In 2014, the Falcons' preseason games moved to WUPA.
On March 20, 2015, Meredith announced the eventual addition of Grit, a network mainly airing western and action programming to channel 46.3. Three days later, NBC Owned Television Stations and Meredith announced the addition of their classic network Cozi TV to WGCL, which eventually began to air on WGCL-DT2.

Programming

programming on WGCL includes The 700 Club, The Dr. Oz Show and The Big Bang Theory among others. The station also carries select Atlanta Falcons games via the NFL on CBS, and Georgia Bulldogs football through the network's SEC coverage.

News operation

WGCL-TV presently broadcasts 35 hours of locally produced newscasts each week ; in addition, the station also produces the sports highlight program Sports Saturday/Sunday, which airs weekends at 11:30 p.m. following the late newscast.
The station usually trails in local news ratings, behind WSB, WAGA and WXIA.

On-air staff

Notable current on-air staff