WTLV


WTLV, virtual channel 12, is an NBC-affiliated television station licensed to Jacksonville, Florida, United States. The station is owned by Tegna Inc., as part of a duopoly with Orange Park-licensed ABC affiliate WJXX. The two stations share studios on East Adams Street in downtown Jacksonville and transmitter facilities on Anders Boulevard in the city's Killarney Shores section.
On cable, WTLV is available on channel 11 on Comcast Xfinity and channel 12 in most outlying areas of the market.

History

The station first signed on the air on September 1, 1957 as WFGA-TV. Founded by the Florida-Georgia Television Company, it was originally a primary NBC affiliate with a secondary affiliation with ABC. It was the first television station in the United States that was designed for color broadcasting, and many of the country's color commercials were filmed at the station. Two years later, WFGA donated tower space, money and transmitting facilities to the market's National Educational Television member station WJCT. In 1958, WFGA was selected "Newsfilm Station of the Year" by the National Press Photographers Association.
On October 11, 1958, channel 12 became the first television station to air a live launch from Cape Canaveral – Thor-Able's successful launch of the Pioneer I lunar probe. The station also provided the remote facilities, and supplied video and audio for all three major networks. This earned WFGA-TV the exclusive spot for NBC's space coverage. WFGA lost the ABC affiliation to WJKS, when it signed on September 1966; as a result, channel 12 became an exclusive NBC affiliate.
On December 16, 1971, the station changed its call letters to WTLV. In 1975, the station was purchased by Harte-Hanks Communications. On March 31, 1980, WTLV swapped affiliations with WJKS, joining ABC, which at the time was the most-watched of the then-three major U.S. broadcast television networks. In 1988, the Gannett Company bought WTLV from Harte-Hanks, in a two-station deal with Greensboro, North Carolina sister station WFMY-TV. On April 3 of that year, WTLV reversed the 1980 affiliation swap with WJKS, returning to NBC in what the network called one of its most successful affiliation switches ever. By this time, NBC had once again become the highest-rated broadcast network.

Duopoly with WJXX

After the Federal Communications Commission legalized television station duopolies on November 15, 1999, the Allbritton Communications Company announced the following day that it would sell ABC affiliate WJXX to Gannett, creating a duopoly with WTLV. Normally, duopolies between two "big four" affiliates or even "big three" affiliates would not be allowed because they usually constituted the top four stations in a market. FCC regulations do not allow common ownership of any two of the four highest-rated stations in a market based on total-day viewership. However, WJXX had ranked as the fifth highest-rated station in the market, often trailing WJWB and Fox affiliate WAWS, in addition to WJXT and WTLV. Once the sale was finalized on March 17, 2000, Gannett's purchase of WJXX became the first instance where a single company owned two television stations that both had affiliations with a "big three" television network —which is operated alongside Cox Media Group's WFOX—replaced WJXT as the market's CBS affiliate.
As part of the purchase, the company integrated WJXX's operations into WTLV's Adams Street facility and launched a joint news operation known as First Coast News. However, most of the on-air personnel were holdovers from WTLV. The studios of the newly created duopoly were also renovated.
Around the first week of October 2012, Gannett entered a dispute against Dish Network regarding compensation fees and Dish's AutoHop commercial-skip feature on its Hopper digital video recorders. Gannett ordered that Dish discontinue AutoHop on the account that it is affecting advertising revenues for its Jacksonville television stations. Gannett threatened to pull them both from the satellite provider should the skirmish continue beyond October 7 and Dish and Gannett fail to reach an agreement. The two parties eventually reached an agreement after extending the deadline for a few hours.
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. WTLV and WJXX were retained by the latter company, named Tegna.
On May 30, 2017, WTLV was fined $55,000 by the FCC for airing Jacksonville Jaguars promos that included the Emergency Alert System tones.

Digital television

Digital channels

The station's digital signal is multiplexed:
ChannelVideoAspectPSIP Short NameProgramming
12.11080iWTLV-HDMain WTLV programming / NBC
12.2480iWTLV-SDAntenna TV
12.3480i16:9WTLV3True Crime Network
12.4480i16:9WTLV4Court TV

Digital subchannel 12.2 originally carried NBC Weather Plus until the network ceased operations in November 2008; branded as First Coast News Weather Plus, it subsequently became a locally originated weather channel as part of the NBC Plus automated weather service. In April 2009, WTLV moved First Coast News Weather Plus to WJXX on a newly created second digital subchannel of that station. WTLV then began carrying Universal Sports over digital subchannel 12.2, which was subsequently replaced with The Country Network in January 2012, after Universal Sports ended operations as a digital multicast network and transitioned to a digital cable and satellite network. In the fall of 2013, the subchannel became an affiliate of Soul of the South Network.

Analog-to-digital conversion

On June 12, 2009, WTLV terminated its analog signal, on VHF channel 12, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its pre-transition VHF channel 13. Through the use of PSIP, digital television receivers display WTLV's virtual channel as 12.
As part of the SAFER Act, WTLV kept its analog signal on the air until June 27 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.

Programming

WTLV broadcasts the entire NBC network schedule in pattern, with the exception of the Sunday edition of The Today Show, which is preempted from the station for locally originated paid religious programming. Syndicated programs broadcast by WTLV include The Ellen DeGeneres Show, Wheel of Fortune and Jeopardy! The station also produces the talk and lifestyle program First Coast Living, which airs weekdays at 11:00 a.m. and 2:00 p.m. WTLV also broadcasts the Warner Bros. Domestic Television Distribution show Extra, in the event that program is preempted on WJXX.
WTLV became the de facto official station of the Jacksonville Jaguars when the NFL team began operations in 1995, by virtue of NBC holding the broadcast rights to the American Football Conference. It aired most Jaguars games until 1998, when the team's telecasts moved to WJXT after CBS acquired the broadcast rights to the AFC's regular season and playoff games. WTLV also aired a weekly television show called Monday Night Live, which aired at 7:00 p.m. every Monday evening during the NFL season, and was hosted by sports director Dan Hicken and John Jurkovic. Today, the station shows Jaguars games when they are on NBC's Sunday Night Football.

News operation

WTLV presently broadcasts 29½ hours of locally produced newscasts each week ; in addition, the station produces the sports highlight program First Coast News Sports Final, which airs Sunday nights at 11:30 p.m. and is simulcast on WJXX. WJXX does not simulcast the 4:30 a.m. half-hour of the weekday edition, the Saturday or Sunday morning edition of Good Morning Jacksonville and the weekday noon and weekend 6:00 p.m. newscasts, which air exclusively on WTLV; however, WJXX exclusively airs a half-hour weeknight 7:00 p.m. newscast and a half-hour 6:30 p.m. newscast on weekend evenings. In addition to their main studios, WTLV and WJXX operate a "Southern Bureau," which covers stories within St. Johns, Clay and Putnam counties. WJXX and WTLV operate their own weather radar, which is located next to WJXX and WTLV's Killarney Shores transmitter, and also utilizes radar data from the National Weather Service Forecast Office near Jacksonville International Airport.
After being acquired by Harte-Hanks in 1975, WTLV began producing the market's first hour-long evening newscast, branded as Action News; channel 12 began producing Jacksonville's first midday newscast at noon soon afterwards. WTLV's Action News launched the city's first morning newscast, Good Morning Jacksonville, in the early 1980s. Some of the first shows featured Pamela Rittenhouse and current First Coast News chief meteorologist Tim Deegan.
WTLV's newscasts, which was then known as 12 News until the merger with WJXX in 1999, had been a distant runner up to longtime leader WJXT in the ratings. As a CBS affiliate, WJXT had a strong lead in the number of households viewing its newscasts. However, once WTLV and WJXX merged their news departments, the gap in viewership slowly closed to create tough competition in the Jacksonville market. The gap fully closed after WJXT dropped its CBS affiliation in July 2002 due to a compensation and programming dispute with the network. In the May 2007 Nielsen ratings, WTLV and WJXX had a powerful lead, with their newscasts winning in every timeslot except at 5:00 p.m.. The 11:00 p.m. newscast had higher viewership than any other station in the market. However, in the November 2007 Nielsen ratings, WTLV/WJXX's First Coast News newscasts lost the lead to WJXT in the 5:30 and 6:00 p.m. slots.
The early part of 2006 marked a significant transition period for First Coast News. Primary co-anchor Alan Gionet, who had anchored the 5:00, 6:00 and 11:00 p.m. anchor for eight years, announced in October 2005 that he would be leaving the station the following year; Gionet was later hired by CBS owned-and-operated station KCNC-TV in Denver in November 2005, and left WTLV/WJXX in March 2006. The stations' general manager, Ken Tonning, said he received hundreds of applications for the position and had also considered hiring from within its on-air staff. Seven potential applicants were brought in and filmed with 5:00 and 6:00 p.m. anchor Jeannie Blaylock and 11:00 p.m. anchor Donna Hicken, with focus groups being brought in to critique each one. On March 28, 2006, the station announced the hiring of Shannon Ogden, anchor of New England Cable News's Good Morning Live, as Gionet's replacement. During the period between Gionet's departure and Ogden's arrival, First Coast News reporter Kyle Meenan anchored with Blaylock and Hicken beginning on April 10, 2006.
During the May 2008 Nielsen ratings period, WTLV/WJXX lost the #1 slot to WJXT in most timeslots, while retaining its lead at 11:00 p.m. Overall, First Coast News remains at #2 in the market, behind WJXT but ahead of WAWS/WTEV's Action News operation. In mid-2008, WTLV/WJXX launched "First Coast News Weather Call," a subscription service which provides recorded messages informing viewers via telephone of National Weather Service weather alerts occurring in their area, based on county. On October 23, 2008, First Coast News began utilizing Gannett's standardized graphics and music package for its newscasts.
In January 2009, First Coast News fired weekend meteorologist Dave Vanore, and rehired Michelle Jacobs to serve as meteorologist and traffic reporter for the weekday morning newscasts. The station also reassigned meteorologists Steve Smith and Mark Collins to new positions. Subsequently in July 2009, the stations reassigned their anchor staff: Joy Purdy was moved from the WJXX 7:00 p.m. newscast to co-anchor Good Morning Jacksonville, replacing Patty Crosby, who became co-anchor of the 7:00 p.m. broadcast; 7:00 p.m. anchor Deanna Fene was also moved to the weekend evening newscasts to replace the departing Victor Blackwell.
On February 1, 2010, WTLV/WJXX became the third and last television news operation in the Jacksonville market to begin broadcasting their local newscasts in high definition, after WTEV/WAWS, which upgraded their newscasts to HD the day before. A modified version of the Gannett standardized graphics was introduced with the upgrade, along with the introduction of a new set designed by FX Group.

Notable current on-air staff