The Zebra trademark was adopted in 1914. The founder of Zebra, Tokumatsu Ishikawa, came up with the name after opening a dictionary from the back and looking through words beginning with Z. Ishikawa thought Zebra was an appropriate name because his goal was to build a business culture that resembled a family and zebras have a strong herding instinct. Zebra stripes resembling calligraphic pen strokes may also have been a reason for the name.
Products
Zebra's line of pens and pencils include "The Original" F-301 and the M-301, which have stainless steel barrels and textured grips. Other product lines include Z-Grip, Surari, Sarasa Dry, Sharbo, Zensations, Mildliner, Zebrite, and Zazzle. Zebra products are available across the US, Canada, Mexico, UK, Singapore, Korea, and Japan.
Z-Grip
In 2017, the Z-Grip line of retractable gel pens was transitioned to low viscosity ink, aka advanced ink. The benefits of the new formula, in addition to a smoother writing experience, was more vibrant colors and an option to create more nuanced hues.
Steel
The STEEL line of pens follows a good, better, best hierarchy; 3-series, 4-series, and 7-series respectively. The 301 series is characterized by stainless steel shafts and hardened plastic grips. The 401 has the same stainless steel shaft with a rubber grip. Finally, the flagship pen, the 701 has a knurled grip and is completely stainless steel. A cross section of these barrel styles reflect different ink types. For example, the 3-series barrel is available in ballpoint, gel, mechanical pencil, fountain pen, highlighter, and rollerball pen. All Zebra stainless steel products are refillable, including leads and mechanical pencil erasers.
Sarasa Dry
The company transitioned all their plastic gel pens from different brands and consolidated under one name, Sarasa Dry. All the former products were reformulated to feature Zebra's award-winning Rapid Dry Ink technology, which was third party laboratory :::::tested and proven to be as fast or faster drying than the competition on a variety of surfaces and dries in less than a second on most surfaces. The assortment, X1, X10, X20, and X30, reflect different barrel styles to accommodate most consumer preferences.
Surari
Range of hybrid ink oil-based ballpoint pens, similar to Uni's Jetstream, Pentel's Vicuna and Pilot's Acroball.
Zensations
Zebra entered the art and activity space with the launch of their Zensations brand of products, geared towards new and amateur artists looking for a slightly higher quality than products solely created for children. The brand encompasses technical pens and pencils, refillable colored mechanical pencils, fineliner markers, calligraphy pens, brush pens, and more. Line extensions are developed periodically to refresh the line.
DelGuard
A mechanism employed in the DelGuard system developed by Zebra, causes the lead sleeve in a mechanical pencil to extend outward when excessive pressure is applied at an angle. When excess vertical pressure is applied on the lead, the lead is automatically retracted inwards. Thus, the lead is protected in both cases. In Japan, 0.3 and 0.7 versions of the DelGuard is available alongside the 0.5 version, whereas in the US, only the 0.5 version is available.
Sharbo
Sharbo is a line of multifunction pens. A pen may contain one or more ink refills plus a mechanical pencil component. Examples are Sharbo X and SK-Sharbo+1.
