William Dressler (anthropologist)


William W. "Bill" Dressler is an American anthropologist known for his concept of cultural consonance and work on cultural models especially in the context of medical anthropology. He has done fieldwork in Mexico, Brazil, the West Indies, and the United States, and worked at the University of Alabama at Tuscaloosa since 1981.
Dressler grew up in Iowa and studied anthropology at Grinnell College, graduating in 1973. He received his PhD from the University of Connecticut in 1978.
Dressler's 1991 book Stress and Adaptation in the Context of Culture: Depression in a Southern Black community was based on eight years of fieldwork in an African-American community. It examined the complex ways that cultural, historical, psychological, and physiological factors can interact to shape health outcomes. Dressler proposed a
Dressler's work in Puerto Rico showed a disconnect between objective measurements of skin color alone and how individuals were locally classified into color groups. Objectively measured skin color did not predict blood pressure; rather "the discrepancy between self-perceived color and skin pigmentation, a measure we call ‘color incongruity,‘ is associated with systolic blood pressure through an interaction with socioeconomic status." This finding has significant implications for understanding how racial categories are cultural constructed and the mechanisms by which they may affect health, such as the higher rates of hypertension observed in the Americas among persons of African background.
Dressler describes cultural consonance as "the degree to which individuals, in their own beliefs and behaviors, approximate the prototypes for belief and behavior encoded in cultural models. Higher cultural consonance is associated with better health status. Cultural consonance expands on cultural consensus theory, a method from cognitive anthropology developed by Romney and others, in order to measure the content and impact of various culturally held beliefs or culturally shared experience. The concept of cultural consonance and the associated measurement model have also shed new light on some basic theoretical questions in anthropology regarding culture."
A related concept is residual agreement analysis, a way of quantifying aspects of variation and non-agreement in culturally shared ideas.
He was president of the Society for Medical Anthropology and member of the editorial boards of multiple anthropological journals. As of 2019, he has more than 120 publications indexed in Web of Science, which have been cited more than 2,600 times. Dressler's book Culture and the Individual: Theory and Method of Cultural Consonance won the annual book prize from the Society for Anthropological Sciences in 2019. His work was the subject of a retrospective panel at the 2019 joint meeting of the American Anthropological Association and the Canadian Anthropology Society/La Société Canadienne d'Anthropologie.

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