104.9 signed on the air in the early-1970s as WZRO with an oldies format. This format was not successful and the station adopted an automated country music format from Drake-Chenault called Great American Country. During the summer of 1980 WZRO went off the air for several days. When it returned to the air it became known as WKQA with a format of top 40. At this time it was owned by a company called Manship Corp. out of Baton Rouge, Louisiana, co-owned with sister station WFMF. Then, during March 1982 it changed its moniker to Q-104 WKQA, and competed directly against AM station WIRL with an adult contemporary format. It used the monikers "Q-104" and WKQA interchangeably until early 1987. Then it became known as "Q-105" programming a hot adult contemporary format. At that time it had the morning show of "Bruce Jones and the Morning Zoo." Bruce Jones was supposedly from KHTR in St. Louis. Meanwhile, WXCL was formerly on AM 1350. In October 1989 WKQA changed its format and this station on 104.9 FM became known as WXCL-FM. WXCL simulcast on AM and FM for several years in the 1990s as WXCL and WXCL-FM. WXCL was later replaced on AM by WOAM, leaving WXCL only on FM. WXCL was sold by Kelly Communications the AAA Entertainment in 2002, and sold again by AAA Entertainment to Triad Broadcasting in 2006. Since being bought by Triad, WXCL has used the on-air nickname 104.9 The Wolf. Effective May 1, 2013, L&L Broadcasting purchased WXCL and 29 other stations from Triad Broadcasting at a purchase price of $21 million. On February 4, 2019, Alpha Media announced that it will sell its Peoria cluster to Midwest Communications for $21.6 million.. The sale closed on May 1, 2019.
Personalities
Notable former air talent on WXCL: Dan Dermody, Bob Grayson, Dale Van Horn, Kimber Bennett, Sue Parker, Joe Calgaro, Dave Murphy, Joe Bob Cameron, Buck Stevens, Jack Shell, BJ Stone, Jerry Barr, Nancy Shelton, Doc Watson, Jamie Markley, Brad Bensman, Jeanie Plackett, Steve Young, Paul Jackson, Tweed Scott, Bob Look, Rick McKay, Michael Cruise, Mario Impemba, Joe Jackson, Robb Rose, Carolyn Mungo, Jim Crowley, Don Elliot, Marc Truelove, Denise Henley, PJ McKay, Maria Gilmore, Jay Curtis, Mort Cantor, Lee Malcolm, Chuck Collins, Mike Pesto, "Danger" Dan Belk, Bob "The Bullet" Davis, Brett Erickson, Cody West, Loren Wassell, Chuck Urban, Lee Ranson, Cindy Austin, Andy Corbin, and Bill Bro. WXCL News personnel included Bill Marlowe, Ernie Slottag, Alan Friedman. Leon Thomas, Crystal Bostian, Steve Fiorina, Ron Howard. Current air talent: John Young, Jaymie Curtis, Dr. Chris Michaels, Joe Greenwood
