WPHM


WPHM is a News/Talk/Sports radio station licensed to Port Huron, Michigan at 1380 kHz on the AM dial, with a power output of 5,000 watts. The station is owned by Radio First. WPHM is an affiliate of ABC Radio, Bloomberg Radio, SB Nation Radio, Brownfield Ag News, and the Michigan News Network.
WPHM's programming includes a live morning talk show hosted by Paul Miller and an afternoon sports show hosted by Dennis Stuckey. It is the Blue Water Area's home for syndicated talkers Hugh Hewitt, Dave Ramsey, Tom Sullivan, Lee Habeeb, Markley and Van Camp, and Coast to Coast AM. WPHM is also the local affiliate for all four Detroit professional sports teams as well as the Michigan State Spartans.

History

Early history: WTTH

For much of its early years, WPHM was known as WTTH, the original call letters standing for The Times Herald, the name of Port Huron's only daily newspaper. The newspaper operated the station from its debut in 1947 until 1970, when it was sold to Enterform, Inc. The station continued to operate from the original WTTH studio location in the newspaper building after the sale to Enterform, which boasted a large front area originally used for performing live radio programs, and also which once hosted Paul Harvey doing his national news program at this remote location.

1380 becomes WPHM

Following its acquisition by Enterform in 1970, WTTH's call letters were changed to WPHM, to more accurately reflect the station's commitment to community service. In 1978, Enterform moved the studio to the newly remodeled and outfitted location at 2379 Military Street, and updated the studio-transmitter audio link from the old telephone line to a microwave system. In 1986, Enterform sold WPHM to Hanson Communications.
Though much of WPHM's history did not involve a co-owned FM station to enhance its profitability, it didn't need one. Somewhat unusual for a market this size was that two AM stations dominated the radio landscape, both with programming that included highly competitive news departments. Its advantage over longtime crosstown rival WHLS was its powerful "Regional" signal of 5,000 watts, boasting seven towers, able to reach listeners north of Port Huron, known as the Thumb area. For this reason, the station was billed for years as "The Big Station in Michigan's Thumb".
WPHM had maintained a longtime agreement with the ABC radio network and the Associated Press, which gave the station the tools it needed to be a strong local news competitor against WHLS and sister station WSAQ. It was that, a highly talented sales force, and longtime morning personality John Hill that established WPHM as a force to be reckoned with in St. Clair County. WPHM was also the first in the market to invest in hard-disk computer-based on-air technology in the early 1990s.
WPHM for decades now has used a jingle package originally produced for WABC in New York by JAM Creative Productions. "Information Radio 1380 WPHM" is sung in place of "News Talk Radio 77 WABC" during these jingles. WABC-themed news and weather beds are also utilized by WPHM, part of the original JAM creative package.

WPHM gains an FM sister: B96.9

Despite WPHM's success on its own, Hanson Communications still aspired to buy or build a local FM property. That opportunity finally presented itself in June 1992, when Hanson acquired CHR-formatted WBTI 96.9 FM, licensed to the city of Lexington, north of Port Huron. The station had been on the air for less than a year. The FCC approved the $350,000 sale to Hanson from Martz Communications a month later. WBTI was then moved to WPHM's offices at 2379 Military Street in Port Huron.
As further proof of how dominant WPHM was over its new FM sister, WPHM outbilled WBTI 10 to 1 in 1993.

Into the 1990s and the new millennium

In 1997, Hanson Communications began negotiations with David Barr, owner and president of Barr/Schremp Communications in Marine City, about 12 miles south of Port Huron. Barr, who was operating syndicated talk-formatted WIFN, wanted to leave the Detroit radio business and pursue other radio opportunities north of Detroit in Traverse City.
Hanson Communications purchased WIFN the following year and, after a brief period of simulcasting WIFN with WBTI, replaced its talk format with one of classic country, provided by ABC/SMN's "Real Country" satellite-based format in Dallas, increasing its portfolio to three stations. Hanson then vacated WIFN's studio from its co-located transmitter facility at 5300 Marine City Highway and moved programming operations to 2379 Military Street as well.
Lee Hanson died Thursday, November 12, 2015.

Liggett and the creation of Radio First

In early 2000, Robert Liggett, owner of Big Boy Restaurants and former owner of several Central Michigan radio stations entered into an agreement to purchase Hanson Communications of Port Huron. Liggett also approached WPHM's crosstown competitor Wismer Broadcasting, whose owner and founder died in 1999. By the end of 2000, Liggett received all necessary FCC approvals to buy both Hanson Communications and Wismer Broadcasting. All five stations, including WPHM, became a part of Liggett Communications. For about a year WPHM continued to use the old Hanson studio at 2379 Military Street, which is now is home to a Coldwell Banker office and Hanson's Pro Music. Wismer's facilities at 808 Huron Avenue were expanded and now house the studios and offices for all five stations. 1380 WPHM, 96.9 WBTI, 107.1 WSAQ, 1590 WHLX, and 1450 WHLS are collectively known as Radio First.

WPHM goes all talk

Not long before WPHM changed hands, it gradually moved from its longtime format of adult contemporary and talk to all news and talk. WPHM was one of the first radio stations to pick up syndicated personality Sean Hannity in early 2002. Hannity started his national broadcast on ABC Radio Networks on September 10, 2001, one day before the September 11 attacks.
Other conservative personalities heard on WPHM during the first decade of the 21st century included Mike Gallagher, Glenn Beck, Dave Ramsey, Bruce Williams, Steve Malzberg and Dennis Miller. For a short period WPHM also carried ESPN Radio nights and weekends. Longtime apolitical fixtures of WPHM's programming were psychologist Dr. Joy Browne and overnight personality Joey Reynolds. Both were distributed by the WOR Radio Network until it folded in 2012, causing WPHM to replace Dr. Joy Browne with Dennis Miller in the afternoons and Joey Reynolds with Coast to Coast AM overnights.
Morning personality John Hill retired from the station in August 2002 upon completing 35 years of service. Hill later died in 2012. Taking his place would be Paul Miller who started his radio career in Port Huron at WPHM before leaving for other markets. Paul Miller was hired as morning show host in late 2002 and continues to serve the station morning show host weekdays 6 to 10am.

WPHM adds sports-talk

Starting in January 2015, WPHM started airing NBC Sports Radio on the weekends, becoming an affiliate of Westwood One's newest sports talk brand. As a part of the format change, the Noon and 6pm "Information Hours", a longtime fixture on WPHM featuring local news and talk segments, were removed from the station's lineup. Other personalities such as Glenn Beck, Sean Hannity, and Dave Ramsey were shuffled around however ultimately dropped in favor of NBC Sports.
Sports Director Dennis Stuckey was given his own talk show in January 2015 immediately following the WPHM Morning Show from 10am to noon weekdays. In fall of 2016, the program moved to 3 to 5pm. Stuckey's show was again moved to 5pm starting January 22, 2018.
Longtime news director Bill Gilmer retired in August 2017, after nearly 40 years in broadcasting. As of 2018, Caleb Gordon has assumed news and programming duties.

News, Talk, and Sports

WPHM announced in 2018 that starting January 22, the station will start airing more news-talk shows during the week. Taking the place of the sports-talk programs would be Hugh Hewitt, Bloomberg Radio, The Tom Sullivan Show, and a return of Dave Ramsey.
Around this same time in early 2018, WPHM began phasing out the Information Radio moniker used for decades. The station now positions itself as News, Talk, and Sports 1380 WPHM.
In December of 2018, it was announced that the network that distributes NBC Sports Radio was canceling most of their talk programs. WPHM opted instead to move Dave Ramsey to 7pm and pick up a new talk show, the Markley and Van Camp Show weeknights at 10pm. SB Nation Radio talk programs would take the place of NBC Sports Radio on the weekends.

WPHM Today

Program Schedule
Weekdays:
Saturdays:
Sundays:
Originally WTTH was a 1000 watt station broadcasting at 1360 kHz daytime only from a site near 32nd Street and Dove Road in Port Huron Township. The original construction permit was issued by the FCC on March 27, 1947. In December of that year, the station was granted extended hours of operation until 2am.
The frequency of WTTH changed September 7, 1949 to the present day 1380 kHz using a directional three tower antenna array at the Dove Road site. It would remain there until December 1961 when a construction permit was filed to move the station south to St. Clair Township with a seven tower array and a power boost to 5,000 watts. The Times Hearld sold the station to Enterform in 1967 which was then followed by a call sign change to WPHM.
WPHM-AM's current array is located south of the city of Marysville in Saint Clair Twp. off Range Road, located behind a Mobil gas station. The building housing the transmitter equipment is painted with the old WPHM logo. Through much of its early history, the transmitter building was staffed during hours of operation by FCC licensed engineering personnel, which was a Federal Communications Commission requirement at that time for AM stations with complicated directional antenna systems. While there, the engineering staff would also perform other duties, such as set-up the long tape loops between two reel recorders to provide a "profanity delay" during call-in shows, log exact times of commercial play to the program log, and take transmitter readings. The transmitter building was no longer staffed after the studio moved to Military Street in 1978, due to the installation of a new remote control system, and by that time, relaxed FCC rules regarding directional antenna system operator presence.
The seven-tower antenna system was more complicated than most AM stations, which required of #10 copper wire and over a mile of copper strap to be buried under the field as a "ground" system. The original transmitter was a Collins 21E, which was 3 connected cabinets approximately 10 feet wide, with the heavy power transformer located separately in the back room. This transmitter was 100% vacuum tube design. Then in 1980, a new, smaller, and more efficient Collins "Power Rock" transmitter was installed as the main, and the original 21E remained as the backup. The new transmitter was mostly solid-state design, with vacuum tubes in the power output section. Also by 1980, the microwave STL system had been upgraded to a stereo pair, partially for redundancy but also in preparation for AM Stereo broadcasting, which never fully materialized in the industry, and was not adopted by WPHM.
Chief engineering staff included George Carroll, from the WTTH days until his retirement in 1982, and David Huston from 1975 until 1987, who after the station's sale to Hanson, moved to northern Michigan to build a house and work with WAIR and WMJZ in Petoskey and Gaylord. Other part-time engineers worked at the transmitter building until the remote control was installed. Eric Hanson, son of Hanson Communications President Lee C. Hanson, served as chief engineer in the latter half of Hanson's ownership.
In 2007, the Collins "Power Rock" failed, causing WPHM to be off the air for nearly a week as a new solid state transmitter was ordered. A Harris Corporation 5 kW DAX was installed as the main transmitter for WPHM. The Collins 21E was scrapped to make room to the new transmitter. The Power Rock was later repaired and is on stand-by as the station's backup. Current engineering staff includes Craig Bowman and Sean Richardson.