WLQR (AM)


WLQR was a commercial radio station that was licensed to Toledo, Ohio at 1470 AM, and broadcast from 1954 to 2016.
The station shut down when its license was turned in to the Federal Communications Commission for cancellation by owner Cumulus Media, due to the transmitter site in Oregon needing extensive repairs. The talk radio format offered on the station upon closure was subsequently transferred to a digital subchannel of co-owned WQQO.

History

Early years

For many years 1470 AM in Toledo was home to WOHO, a leading "Rockabilly" music station in Toledo from the 1950s under the auspices of Program Director "Johnny Dauro" and owner Sam Sloan. In 1962 Johnny and most of the staff were let go, including George Mishler who went to WMGS in Bowling Green as Program Director. Mishler in 1964 went to the Voice of America in Washington, D.C., ultimately to become a manager of the Special English programming where he retired in 1984. Bob Martz, the Program Director for WTOD 1560, an "early 5,000-watt rock station", was hired and he immediately replaced the "Rockabilly" jocks with "Rock & Roll" jocks. During the Top 40 years, the disc jockeys were known as the "WOHO Good Guys". Music-era D.J.s included: Tommy Dean, Swingin Sweeney, Gary Calvert, Peter Tripp, John Garry, Larry Obrien, Bob Martz, Sam Holeman, Rick Randall, Bob B. Rich, E. Alvin Davis, Program Director Don Armstrong, Bill Manders, Bob Kelley, Larry Love, Ben Gall, Russ Simpson, Buddy Carr, Earl Richards, Tommy Vance, Norm Davis, Ken R. Deutch, Sir Bernard J. Quayle, Paul Stowers, Mike Cook, Mike Morin, Chris "Beau" Elliot, Ron Sobczak, Johnny Zion, Steve Matthews, Jeff McCarthy, Corey Deitz, and Jay Scott, News Director Craig Edwards, and Ed Corey. News staffers included Cheryl Deutsch, Scott Feldman, Lou Hebert, Irwin Young, Hank Neyer, Ken Roberts, Larry Jewett, Shannon Bauer, and Matt Zaleski. There was also the inimitable Gear Jammin, Double Clutchin', Cookie Crunchin', Curb Jumpin' "MOJO MAN" aka Sid D. Grubbs. Air personality Johnny Williams spent time on the WOHO airwaves prior to his long run on CKLW The Big 8 Windsor/Detroit in the 1970s & 80s.
Russ Simpson, a Canadian, became the host of "Royale Windfall" on CHAN-TV in Vancouver; he died in 2004. Buddy Carr, Harold Salverda, Bob Nixon, Larry Dessner, Karen Sue Martinsen, Saint Giffo and Carty Finkbeiner who was elected three times as Toledo mayor.
In the 1980s, the station was the home of Toledo Goaldiggers hockey broadcasts.
WOHO evolved from Top 40 into an adult contemporary station by 1983, and remained so through the rest of the 1980s. The station changed its call sign to WWWM in 1990; it was briefly a country music station, before switching to urban adult contemporary music as an affiliate of Satellite Music Network's The Touch . The station switched to sports radio as WLQR in November 1995.
From 1971 to 1995, WLQR was also the call sign of an Easy Listening station on 101.5 MHz FM in Toledo.

Later developments

WTOD broadcast on 1470 kHz with a power output of 1,000 watts. It had a different signal pattern during the day than it did at night, using a directional antenna. The transmitter and four towers are located on Pickle Road, east of Toledo. The station first signed on the air in October 1954 as WOHO. WOHO AM 1470 was owned by the Lew Dickey family, who later controlled the Cumulus Broadcasting Company; therefore, AM 1470 was their first station. The studios at the transmitter site are no longer in use, since the WTOD studios have been moved to the Cumulus Toledo-Cluster facility in South Toledo. The Pickle Road studios were also later shared with sister station WXEZ/105.5 FM,.
The station had been the flagship station for Toledo Mud Hens minor league baseball team from 2003 to 2007, but the team announced in October 2007 that it would move to Clear Channel-owned WCWA.
On June 22, 2009, the modern rock format of "106.5 The Zone" WRWK, suffering from declining ratings, was dropped in favor of a full-time simulcast of the then-WLQR and the new call sign of WLQR-FM. WLQR-FM also broadcasts in HD Radio. "The Zone" programming moved to the HD-2 side channel of sister station WXKR and later also to a low-powered translator station of WXKR-HD2, broadcasting on 100.7 MHz FM. However, WXKR-HD2 and its translator have since switched to a contemporary hit radio format as "The Vibe"; "Zone" programming is available only on WXKR-HD3. Due to aging towers and a failing ground system, the transmitter power of WTOD had been reduced to approximately 330 watts from its licensed 1-kW allocation.
On August 9, 2012, it was announced that AM 1470 would drop its sports format to become a talk station, featuring such nationally syndicated personalities from Cumulus Media subsidiary Westwood One: Don Imus, Jonathan Brandmeier, Chris Plante, Dave Ramsey, Michael Savage, Mark Levin, John Batchelor and Red Eye Radio. It was the Toledo affiliate for the Detroit Lions, Detroit Pistons, Detroit Red Wings, Detroit Tigers and the Ohio State Sports Network. The station also broadcast high-school football games.
On March 11, 2016, WLQR changed its call letters to WTOD, picking up the call sign formerly used with the current WWYC. Cumulus had effectively "parked" the call sign on a Hartsville, South Carolina AM station after trading the 1560 kHz license to CSN International in exchange for FM translator W264AK at 100.7 MHz.

Closure

On September 24, 2016, Cumulus announced that WTOD would shut down operations that night, its format moved to W264AK/WQQO-HD2, and the call sign relocated to the current WTOD.
WTOD had been operating via Special Temporary Authority since August 2003; however, its most recent extension was set to expire the following day. The ground system at the existing site has required repair and/or replacement, and the station has had multiple CP's to build a new four tower array on the west side of Toledo. Market manager Andy Stuart told the Toledo Blade, "The cost to fix it, and what the expected return is not a good investment. We decided the best thing is to turn back, and maybe someone else will want to operate it."
WTOD's broadcasts of Bowling Green Falcons football and basketball will also move to 100.7, while broadcasts of Michigan Wolverines football and basketball will relocate to WMIM. Undetermined and unannounced at the station's closure was the fate of the Detroit Tigers broadcast rights for the market; 106.5 has generally been prohibited from broadcasting Tigers games due to the station's close proximity to Archbold-based affiliate WMTR-FM.
On September 29, 2016, WTOD changed callsgns to WLQR. Cumulus surrendered WLQR's license to the Federal Communications Commission on September 30, 2016; the FCC cancelled the license on November 30, 2016.