1480 kHz went on the air as commercial station WMAX By the late 1950s and early 1960s it was the leading Top 40 music station in Grand Rapids. Afterward the station played mostly middle of the road and adult contemporary music, although WMAX did briefly return to a Top 40-style presentation from about 1972 to 1975 as "GOOD MAX MUSIC 1480." The station dropped its music format in January 1976 for a news/talk format. WMAX NewsRadio 1480 operated as a locally produced all-news radio format from 1976–1984, with a staff of 11 reporters. Later the station dropped the news/talk format for gospel, then contemporary Christian music. For many years, WMAX was the Grand Rapids radio home for Detroit Red Wings hockey. WMAX changed transmitter locations and was reassigned from Grand Rapids to Kentwood in 1984. The station went silent until July 4, 1991, when it became branded as "All-American NewsTalk 1480 WMAX." The AM station operated out of the Witte Travel Building at 3250 28th Street S.E., near Shaffer Avenue. The station simulcasted the cable-TV network audio signal of the CNN Headline News Network. At the :24 and :54 marks of each hour during morning drive, noon hour and afternoon drive, 1480 WMAX would cut in with a six-minute locally produced newscast during morning- and afternoon- drives, before resuming the simulcast at the top or bottom of the hour. Dave Stanley was the program director and James Gemmell was the news director. The owners sold the station in early 1992 to Grand Valley State University. Grand Valley returned it to the air as WGVU on May 22, 1992. Since returning to the air, it has served as a public broadcaster and is a National Public Radio affiliate, with NPR News on the hour. In 1998, Grand Valley took control of WGVS 850 in Muskegon and converted it into a simulcast of WGVU. Formerly the station broadcast in AM stereo for years before converting to the newer HD Radio format; WTKG is the only other AM station in the area with an HD signal. On August 27, 2009, WGVU and WGVS flipped to the oldies format—a first for a public radio station. The station's playlist encompasses hits from the mid-1950s through the mid-1970s and features many seldom-heard songs not typically played on commercial oldies stations, including some titles by local Michigan artists. Big band, traditional pop, and easy listening songs from the 1940s through the '70s are featured on Sunday mornings during the Sunday Morning Standards program. Also airing on Sundays is the West Michigan Top 40 show, which counts down the songs on a historic local record chart from a given date. Victor Lundberg, a newscaster at WMAX 1480, had a Top 10 hit on the Billboard Hot 100 in 1967 with a spoken-word piece titled "An Open Letter to My Teenage Son." The WMAX calls were originally granted for a station in Ann Arbor in 1922, and now belong to a Catholic-formatted AM station in Bay City, Michigan. The WGVU 1480 AM towers are located at Kalamazoo Avenue and M-6.
