WBSR
WBSR, on-air as WOW 101.1, is a United States radio station owned by Easy Media, Inc. Licensed to Pensacola, Florida, it currently airs a contemporary Christian music format. WBSR is the second oldest radio station in Pensacola and one of the first AM radio stations on the Florida Gulf Coast to add an FM translator. WBSR can be heard 24 hours a day at 1450 AM and 101.1 FM. It has been at the same location since 1946.
WBSR was a successful Top 40 radio station from the 60s to the mid 80s. Back then it was owned by Seaway Broadcasting. Notable DJs were Jay Thomas and Jim Golden. In January 1985, after F.T. Brewer acquired the station, WBSR dropped its Top 40 format in favor of a satellite Oldies format. After a few years, it switched to a Soft Adult Contemporary format. In 2011, WBSR switched to Sports Talk format, branded as ESPN Pensacola, & became an affiliate of ESPN Radio.
On May 31, 2017, WBSR dropped its sports format and began stunting. On June 20, 2017, after less than a month of stunting, WBSR switched to a simulcast of contemporary Christian-formatted WOWB 90.9 FM Brewton, Alabama, branded as WOW 101.1.
