W. Alexander & Sons Ltd was a bus operator and coachbuilder in Scotland. The company grew from small beginnings to become the largest bus operator in Scotland, and one of the largest in the U.K., by the time it was split up in 1961. Its coachbuilding activities, which were transferred to a separate company in 1947, still survive as part of Alexander Dennis.
History
Alexanders' Motor Services began running 'omnibus' services in the Falkirk area from a base in Camelon in 1913, and by 1924 the company was registered as W. Alexander & Sons Ltd. It was run by father and son, Walter Alexander and Walter Alexander. From 1929 the company was controlled by the Scottish Motor Traction Company, which had itself come under control of the LMS and LNERailway companies the previous year. Expansion was rapid, partly achieved by acquisition. An early gain was the Scottish General Omnibus Group, which, through a northern subsidiary, took the growing Alexanders empire as far away as Aberdeen and Inverness by 1930. In 1934 another notable achievement was an agreement with Perth Corporation to run city bus services on their behalf.. Some acquired companies were initially retained as subsidiaries rather than being immediately absorbed by Alexander, the longest-surviving of these being David Lawson Ltd. of Kirkintilloch which was acquired in 1936 and remained a separate company until 1961. In addition to running services, Alexanders had also been building bus bodies since 1924, initially for their own use and then for their subsidiary operators and other members of the SMT group. However, when the bus and coach operations of the SMT group were about to be nationalised following the new Labour Government's Transport Act 1947, it became necessary to move the coachbuilding to a separate company, Walter Alexander & Co. Ltd, in order to keep it in private hands. Nationalisation of the railway companies in 1948 made the British Transport Commissionmajority owner of the SMT group, and complete nationalisation took place in 1949. Some minor restructuring of the companies then took place, with the SMT parent company's detached operations in the Dundee area being transferred to Alexander later that year. In 1952 Highland Omnibuses Ltd. was formed by the merger of the group's Inverness-based subsidiaries Highland Transport and MacRae & Dick, and Alexander's Inverness operations were also transferred to the new company. The geographical extent of the company's services was huge, extending from Glasgow and Oban in the south west to Aberdeen and Forres in the north-east, so for management purposes there where three operating areas - Fife, Southern and Northern. In 1961 the operating company was split into three smaller units corresponding with these areas, W. Alexander & Sons Ltd. based in Kirkcaldy, W. Alexander & Sons Ltd. based in Falkirk and W. Alexander & Sons Ltd. based in Aberdeen. Alexander also absorbed the David Lawson subsidiary at this time. The old company's buses had used a blue livery, apart from Perth City and Kirkcaldy Town buses and the David Lawson subsidiary, which fleets were usually painted dark red. Soon after the split, however, the Fife and Northern companies adopted bright red and yellow liveries respectively, while the Midland company retained the original shade of blue. The Alexander fleetname was not used on vehicles thereafter, although the bluebird logo used on Alexander's coach fleet continued to be used by all three successor companies. As part of a rebranding exercise within the Scottish Transport Group in 1978, fleet names Fife Scottish, Midland Scottish and Northern Scottish were adopted. In preparation for deregulation of bus services, a further reorganisation of the Scottish Bus Group occurred in 1985 in which boundaries were realigned again and the three companies became five: Fife Scottish Omnibuses Ltd., Kelvin Scottish Omnibuses Ltd., Midland Scottish Omnibuses Ltd., Northern Scottish Omnibuses Ltd. and Strathtay Scottish Omnibuses Ltd.
