The Wörld Is Yours is the twentieth studio album by the band Motörhead, released on 14 December 2010, as an exclusive edition, and a month later on 17 January 2011, as a standard release and it is dedicated by Lemmy to Ronnie James Dio, who had died from cancer seven months earlier. It is the first album with the UDR GmbH label of Germany and distribution by the EMI label in most territories, as Motörhead Music makes a comeback in production also.
Recording
The album was first released as an ecolbook, part of a special edition of Future PLC's Classic Rock magazine, which featured interviews with the band and the band's history. The standard CD release of The Wörld Is Yours was released worldwide several weeks later through Motörhead's own label, Motörhead Music, distributed by EMI Label Services. The album would subsequently be released in North America on 8 February 2011. Two special editions of the album were also announced. The first featured the album bundled with a bonus live DVD featuring a performance from the 2006 Wacken Open Air festival in Germany and an exclusive T-shirt. The second version featured those contents along with a signed copy of the album on silver vinyl.
Release
The band embarked on a world tour to promote the album. This included dates in the UK starting on 8 November 2010, a 27 date headlining tour of North America from January to March 2011 and a 4-date Australian tour in late March. In addition, a single, Get Back in Line was released to promote the album. Subsequently a video for the track was released on 6 December 2010. As part of the effort to promote The Wörld Is Yours in the US, the band made appearances on Conan O'Brien's late night talk showConan, and the NBClate night show Late Night with Jimmy Fallon, playing "Get Back in Line" at both appearances.
Reception
The album has received mainly positive reviews, with most reviewers citing the album as very similar to most of Motörhead's past works due to the band essentially following the same formula. Eduardo Rivadavia of AllMusic reviewed the album positively and commented that it may be remembered as Motörhead's "ultimate 'rock & roll' album". Rivadavia cited I Know How to Die and Outlaw as the best tracks from the album. Express.co.uk summed up the album as being "every bit as noisy and scary as anything they’ve produced over their 35 years". Dom Lawson of the UK magazine Classic Rock considers The Wörld Is Yours "one of the finest of the lot" of 20 albums the band produced, praising the production skills of Cameron Webb and the band in "supreme form as they blaze through some of their strongest material in years". On the other hand, Alexis Petridis of the Guardian said those who purchase the album will not do so "in the hope of being surprised or baffled".
