The Bob and Sheri Show


Bob and Sheri is a syndicated U.S. radio program hosted by Bob Lacey and Sheri Lynch. Its flagship radio station is WLNK 107.9 "The Link" in Charlotte, North Carolina. The show is owned by Westwood One and runs live on over 61 nationwide affiliates, as well as worldwide in 177 countries and 150 ships at sea through the American Forces Network, from 6 to 10 AM ET.
Bob Lacey and Sheri Lynch have co-hosted the show since 1992 when Bob, already established on WLNK's morning drive time show, chose Sheri as co-host from over 65 applicants.

Format

Although the show is promoted as female-slanted, it has gained a share of male listeners as well, developing a loyal nationwide following. Bob and Sheri openly share their quirks and personal lives with listeners, creating an atmosphere. The program is structured as a traditional morning show rather than a morning zoo, and the show has no comedic bits which would offend the show's target audience or stations, nor are they based on stereotypes.

Cast

Bob Lacey

Bob Schlosser Lacey, raised in Old Lyme, Connecticut, began his career in radio at 19. After stints at various radio stations, he was hired in 1971 by WBT in Charlotte to host his own evening phone-in show, "Lacey Listens." By 25, he'd been moved to morning-drive with his own talk show. During the 1980s, he was a host on then-sister station WBTV's local edition of PM Magazine, for which he traveled the world and won an Iris Award. Returning to radio at WBCY in 1990, Bob was given his own morning drive show, joined by Sheri in 1992. Bob has five children named Christopher, Landon, Ally, John and one other who has asked not to be spoken about on air. On July 31, 2010, Bob married his girlfriend of a year, Mary and gained two "bonus children." He enjoys golf, wine, lobster, Maine, pugs, vacationing, lighthouses, and the music of the Rolling Stones. On Tuesday, December 21, 2010, his 19-year-old son, John, died after suffering from history of seizures. Bob's son Christopher Schlosser died on February 22, 2012, at the age of 44.

Sheri Lynch

Sheri Lynch grew up in Wyoming and Philadelphia, surviving a harrowing, dysfunctional childhood to which she occasionally refers on-air. She has worked in television and movies but created her own niche in radio when joining the Bob & Sheri Show as an outspoken and articulate partner in 1992. She has also published two books: Hello, My Name Is Mommy and Be Happy, Or I'll Scream!. She is the mother of two young daughters, Olivia and Caramia, and has several "bonus children". Although the Bob & Sheri Show is mostly comedic, Sheri often gives advice to callers in trouble and has a somewhat dark sense of humor. Sheri recently graduated from Winthrop University with a master's degree in Social Work, focus on clinical mental health. In 2013, she married her husband Kevin, in a private ceremony in SC. A self-proclaimed "crazy cat lady" and animal lover, she and her family own many cats and dogs.

Max

Max Sweeten is the show's director, but he is often heard in the background and frequently comes to the microphone. He, too, spent some formative years in the Philadelphia area, then in Washington, D.C. He began his radio career in Virginia at age 16. Max, who does a great deal of voice-over work apart from this show, has won three Addy Awards, for his work in radio and TV commercials.

Todd

"Super Todd" Haller, the show's producer, screens all the callers and also appears on the air occasionally. He was nominated for Billboards Music Director of the Year in 1996 for his work at WCHZ in Augusta, GA. He has two children.

Lamar

As The People's Movie Critic, Lamar Richardson gives a weekly film review on the show, usually on Friday. As a proud Anheuser-Busch employee, Lamar rates each movie on his "Bud Scale." Ratings range from "Zero Buds" to "A full six-pack of Budweiser," though a terrific movie might earn a twelve-pack, and a terrible one may receive a "Warm Zima." Lamar has also on occasion replaced Bob or Sheri in their absence. Lamar has three children, and has worked various jobs outside of radio, most notably an independent video rental store called "Ole Time Video" which was driven out of business by its inability to compete with Blockbuster Video; Richardson's humorous bitterness about this failure is often referred to in running gags due to his status as movie reviewer.

Chad Bowar

Chad is the newsman for the Bob and Sheri Show. He's been in radio for over 25 years, and has a political science degree from the University of South Dakota.

Jim Szoke

Jim Szoke is the Sports Guru for the Bob & Sheri Show. Throughout the years, Jim has been a play-by-play voice for the Charlotte 49ers and Davidson College. Jim is currently part of the broadcast team for the Carolina Panthers. He's a graduate of Bowling Green State University and has a bachelor's degree in journalism. He lives in Charlotte with his wife and two kids.

Frequent guests

The Bob and Sheri Show has been nominated four times for Billboard’s "Air Personality of the Year". They won the New York State Broadcasters Association Award for Best Morning Team in 1998. The show won the prestigious Gracie Award for Best Talk Show/Radio in 2005. The team has been nominated ten times for The National Association of Broadcasters' Marconi Award.
Sheri has thrice received the Gracie Allen Award, in 2002, 2005 and 2012. In 2004, Sheri won the Charlotte Business Journal’s "Women in Business Achievement Award." Sheri has also been named Creative Loafing's "Best Local Radio Personality" each year for over a decade.

Slogans

These occasionally confuse new callers, but regular listeners are familiar with these:
After 10 years hosting "PM Magazine" on WBTV, Bob Lacey returned to Charlotte morning radio in December 1989 on what was then WBCY. By the time Lacey persuaded his company to hire WBTV marketing employee Sheri Lynch to join him, the station was WBT-FM "Sunny 107.9." Local management did not like the idea of "Bob and Sheri," so Lacey contacted the Atlanta headquarters of Jefferson-Pilot Communications, and he put up $10,000 of his own money in case the show did not work. He never had to give up the money; The company hired new managers who supported Bob and Sheri.
In early 1996, Bob and Sheri were number two in the morning—behind John Boy and Billy—among listeners 25 to 54. In order to keep the duo in Charlotte but still pay them as if they worked in the big city, Sunny 107.9 began working toward syndicating the show, and landed their first affiliate on WCTW in Hudson, New York in July of that year. The content would allow the show to work in other parts of the country, and it would not matter that they weren't local. People knew Rush Limbaugh and Howard Stern were not in Charlotte.
In less than eight months, Bob and Sheri were heard in 7 new markets: Greensboro, North Carolina; Greenville, North Carolina; Bangor, Maine; New London, Connecticut; Charleston, West Virginia; Hudson, New York; and Albany, Georgia.
In September 1998, the number of stations reached 17. Except for Durango, Colorado, all of these were in the eastern United States. Fayetteville, North Carolina was the fifth of the markets where the show competed with John Boy and Billy.
By 2003, the show was on 63 stations, with markets that included Presque Isle, Maine, Santa Rosa, California, Yuma, Arizona and Eugene, Oregon.
The debut of personal people meters in 2010 meant changes for the show. Other stations succeeded with more music and less talk, so the show was adding music and cutting down on time spent with callers. Not all listeners accepted the changes.