Thaification, or Thai-ization, is the process by which people of different cultural and ethnic origins living in Thailand become assimilated to the dominant culture of Thailand, that of central Thailand. Thaification was a step in the creation in the 20th century of the Thai nation state in which Thai people occupy a dominant position, as opposed to the historically multicultural kingdom of Siam. A related term, "Thainess", describes the particular characteristics that distinguish Thai persons from others.
Motives
Thaification is a byproduct of the nationalist policies mandated by the Thai state after the Siamese coup d'état of 1933. The coup leaders, said to be inspired by Western ideas of an exclusive nation state, acted more in accordance with their close German nationalist and anti-democratic counterparts to effect kingdom-wide dominance by the central Thai culture. Minority-owned businesses, like the traditionally merchant Thai Chinese, were aggressively acquired by the state, which gave preferential contracts to ethnic Thais and cooperative ethnic Chinese. Thai identity was mandated via 12 Thai cultural mandates and reinforced both in the heartlands and in rural areas. Central Thailand became economically and politically dominant, and Central Thai became the state-mandated language of the media, business, education, and all state agencies. Central Thai values were successfully inculcated into being perceived as the desirable national values, with increasing proportions of the population identified as Thai. Central Thai culture, being the culture of wealth and status, made it hugely attractive to a once-diverse population seeking to be identified with nationalist unity.
Targets
The main targets of Thaification were ethnic Chinese and other ethnic groups on the edges of the kingdom, geographically and culturally: the Lao of Isan, the hill tribes of western and northern Thailand, and the Muslimethnic Malay of southern Thailand. There has also been a Thaification of the immigrant Indian, and Vietnamese population.
Policies
Thaification by the government can be separated into three sets of policies:
Rural development
In the first set of policies, the government targeted specific policies and actions at fringe groups. An example of this is the Accelerated Rural Development Programme of 1964, the Isan component of which included the strengthening of allegiance to Bangkok and the rest of the country as one of its objectives.
Education
The second set of policies consists of policies applied nationally, but that disproportionately affect fringe groups. One example of this is the prescribed use of Central Thai language in schools. This had little effect on the central Thai or Thai Siam who already used the language as a mother tongue, but made bilinguals of speakers of Isan in the northeast, of Northern Thai in the north, and of Pattani Malay in the south. Harsher methods were imposed on the Thai Chinese. After the People's Republic of China was founded in 1949, a series of anticommunist Thai military juntas, starting with that of dictator Plaek Phibunsongkhram, sharply reduced Chinese immigration and prohibited Chinese schools in Thailand. Thai Chinese born after the 1950s had "very limited opportunities to enter Chinese schools". Those Thai Chinese who could afford to study overseas studied English instead of Chinese for economic reasons. As a result, the Chinese in Thailand have "almost totally lost the language of their ancestors", and are gradually losing their Chinese identity.
Encouraging Thai nationalism
A third set of policies was designed to encourage Thai nationalism in the nation's peoples. Examples include the promotion of the king as a national figurehead, saluting the flag in school and the twice daily broadcasts of the national anthem on radio and television at 08:00 and 18:00. Encouraging Thai nationalism had the intended side effect of discouraging other loyalties, such as that to Laos, stemming from the central Thais' fear of Lao cultural and political dominance in the Isan region and that of Malay in the south. Similar programs exist to the present day. In 2018 the Thai government created a "soft power" campaign called Thai Niyom to reinforce the notion of Thai exceptionalism. It includes "12 Core Values", reminiscent of the earlier Thai cultural mandates. The campaign has been criticized by some academics as "mere state propaganda". In 2019, the rise of the Future Forward Party and its intention to change the existing political, economic, and social order by promoting equality, decentralisation, and modernisation, has given rise to accusations by conservative opponents of chung chart , a new variant of "anti-Thainess". As one conservative party official put it, "...today, attempts have been made to instil dangerous beliefs in the new generation, which I'd like to call chung chart,..." He defined the unpatriotic as "...people who insult the monarchy, do not support religion, look down on their own culture, speak ill of their own country, and refuse to accept court rulings." Prime Minister Prayut Chan-o-cha, in early 2020, ordered the Fine Arts Department to film a series of war movies to boost Thai patriotism. The series will depict Thailand's engagements in world and regional wars, such as the Battle of Pork Chop Hill and the Vietnam War, and Thailand's roles in World Wars I and II. A second set of films will tell stories about the battles with foreign invaders such as the Battle of Ko Chang1941 during the Franco-Thai War. A third set will focus on local and internal conflicts such as the Khao Kho Battle and the Romklao Battle. The films will likely be feature films rather than documentaries. The aim of the films is to "whip up a sense of patriotism" to help reduce conflict in society.
