Jo-goo, a street magician, notices a miserable looking girl, Yeo-ri, in the audience during one of his performances, and she winds up being the inspiration for his “Horror magic show.” The show becomes a runaway success almost overnight and Jo-goo in turn, is now a successful stage magician with a model girlfriend. Yeo-ri works for Jo-goo, playing the specter in his show. Forward to almost a year later, the darkness inside her, something her colleagues sense, keeps her from truly connecting with them. When Jo-goo’s attempts to include Yeo-ri in a staff dinner finally succeeds, hilarious disaster ensues when she ends up blindingly drunk. Jo-goo calls Yeo-ri the next morning to sort things out, but when the phone disconnects with a weird sound, he decides to drop by her place for a visit instead. There, Jo-goo meets and engages in a game of hide-and-seek with a ghost child, which then scares the bejesus out of him later that night. As the two of them spend more time together, developing a fast friendship, Yeo-ri confesses the long story behind her gray, wan face. Yeo-ri has acquired an 'unwanted' ability to see the dead ever since she survived a high school automobile accident. She not only sees dead people, but these 'dead people' also appear in her life on a regular basis. In particular, the vengeful ghost of her best friend Joo-hee, who died during that automobile incident, follows her everywhere scaring people around her relentlessly. Yeo-ri eventually ends up leading a solitary life, even her family has fled the country and left her behind. She sleeps in a tent in her living room, speaks to a friend sometimes and only through the phone, resigning herself to the idea that her solitary life is best in the grand scheme of things. During the course of Jo-goo’s failed attempts to find his lonely friend Yeo-ri a boyfriend, the pair start to develop feelings for each other. And though Jo-goo is sometimes scared witless himself, he loves Yeo-ri enough to overcome his fear. Joo-hee, consumed by jealousy, becomes a threat during the show, prompting Yeo-ri to head off to join her family in order to protect Jo-goo from herself and the ghost. Is getting away going to be that easy, or does Joo-hee have more tricks up her sleeves?
The film sold 590,232 tickets during its opening weekend of December 9 to 11, and grossed in its first week of release. It received 1.6 million admissions after two weeks, 1.91 million by December 18, and more than 2.29 million by December 21. In total, the film had 3,009,356 admissions nationwide, with a gross of after six weeks of screening, making it the 7th top-grossing Korean film of 2011, and by far the most successful Korean romantic comedy in recent years.
