Devdas is a professional photographer. On a train he meets a melancholy woman who boards the train without a proper ticket. He helps her with the money and tries to strike up a conversation. She only tells him that her name is "Sitaara" and that she has nowhere to go in the big city. The reticent Sitara intrigues Devdas, who takes pity on her position and offers her shelter at his home. Devdas sees the photogenic face of Sitaara and helps her become a model and film star. Eventually, as he manages her dates and schedules, he develops a liking for her. When Sitaara vehemently refuses to go to a certain village for shooting, he gets insulted by the producer. An upset Devdas demands an explanation and forces her to reveal her traumatic past. Sitaara is the innocent sister of a protective and proud zamindar. She is kept indoors and restrained by her brother, as is the custom of rich landlords of the time. The zamindar has heavy debts and conceals this fact from the people of the village and hides the misfortune behind the walls of his palace, hoping to win a case in the court that will restore the ancestral wealth and hence the glory of his family. During Dasara, a group of drama artists come to the village to perform and make their living. Every day, they start their performance first at the zamindar's home per the custom. The zamindar is away and there is no one to watch or reward them. The youngest artist of the troupe, Raju is irritated by this, but others in the troupe convince him to perform in front of the zamindar's closed doors. One day, Sitaara watches Raju's performance through a broken window and takes a liking for him. He sees her watching him, and the next day performs with even more vigour, surprising his colleagues. Eventually Sitaara falls in love with Raju and they go to the village fair together. When the zamindar comes to know of the affair, he quietly sends henchmen to kill Raju. When Sitaara finds out, unable to confront her brother, suffers silently. In the meantime, the zamindar loses his court case. Afraid of losing the prestige that he has been trying to save, he kills himself and makes it seem like a robbery gone wrong. Sitaara runs away from the village and meets Devdas on the train. After her past is revealed, Devdas tries to help her out by going back to the village. He learns that Raju was not killed and tries to track him and leaves Sitaara alone in the city for a while. Meanwhile, Sitaara attempts suicide after coming to know that Devdas wanted to marry her, through the news in a film tabloid. Raju comes to know that Sitaara is searching for him and comes to the city. Devdas manages to unite them in the end.
Production
Vamsy approached Edida Nageswara Rao with the script for this film. Because his last film was not well received by audience, he hesitated to make a movie, but he was convinced by their common friend Tadi Babji. In the initial script, hero dies, but Nageswara Rao wanted the hero to be alive. So he changed the script to fulfill his wish. Vasmy thought of roping in Radha for the lead role. But because of budget restrictions, Nageswara Rao asked him to choose another actress. Then he recollected Bhanu Priya who just visited their office that morning. They did a photo shoot for and selected as a heroine for their movie. Vamsy selected Venkatagiri fort to be an apt location for their story. He knows Saikrishna Yachendra, the second son of Venkatagiri Raja. With that relation, they were easily get the permission for shooting.
