The American Community Survey's 2019 estimates determined the metropolitan area had a population of 394,706. There were 171,540 households and 204,144 housing units in the area. Shreveport–Bossier City's racial makeup was 53% White, 40% Black or African American, less than 1% American Indian or Alaska Native, 1% Asian American, 1% from two or more races, and 4% Hispanic or Latino. Roughly 2.4% of the metropolitan population was foreign born. The median household income was $41,969 and the per capita income was $25,108. The median value of an owner-occupied housing unit was $142,600. A little over 20% of the area was at or below the poverty line. In census of 2010, there were 557,201 people, 189,000 households, and 139,000 families residing within the metropolitan statistical area. The racial makeup of Greater Shreveport was: 60.58% White, 28.74% African American, 1.02% Native American, 1.88% Asian, 0.14% Pacific Islander, 0.80% from other races, 1.22% from two or more races, and 6.08% Hispanic or Latino of any heritage. The median income for a household in the area was $32,974, and the median income for a family was $39,203. Males had a median income of $35,583 versus $31,848 for females. The per capita income for the metropolis was $16,521. As of 2020, 63.5% of Greater Shreveport was religious. The city of Shreveport was ranked one of the most religious cities in the U.S. in 2016. The largest religion in the metropolitan statistical area is Christianity, followed by Islam, Judaism, and eastern religions including Buddhism, Sikhism, and Hinduism.
Economy
Shreveport–Bossier City is the economic and cultural center of Northwest Louisiana and the wider Ark-La-Tex area. It is also the largest economic metropolitan area in North Louisiana. The area's economic activity is centered in the city of Shreveport, the parish seat of Caddo Parish. Much of the Shreveport–Bossier City metropolitan area's economy is based on oil and natural gas, manufacturing, casinos, restaurants, and commerce. Telecommunications, technology, banking, healthcare and medical research, and advertising have been rising industries since the early 2000s. Filming has also been a prevalent industry in the area. The largest companies operating within the metropolitan area are Calumet Specialty Products Partners, SWEPCO, AT&T Mobility and Cricket Wireless, Louisiana State University, JPMorgan Chase, Regions Financial Corporation, Comcast, and Walmart. AT&T, Chase, and Regions have regional offices within Shreveport's downtown area.
Media
The principal cities of Shreveport and Bossier City have their own newspapers, The Shreveport Times and Bossier Press-Tribune, respectively. Other major publications in the metropolitan area include The Barksdale Warrior, The Shreveport Sun, Caddo Citizen, SB Magazine, The Forum Newsweekly, City Lights, The Inquisitor and The Shreveport Catalyst. The central city of Shreveport is home to several radio stations, particularly KWKH and KEEL. The three commercial television outlets for the metropolis are KSLA, founded in 1954; KTBS-TV, founded in 1955, and KTAL-TV, which arrived in Shreveport in September 1961 as the NBC station. KTBS was an NBC station, with occasional ABC programs, from 1955–1961, when it switched affiliation to ABC. KTAL, formerly known as KCMC of Texarkana, was a CBS outlet prior to conversion to NBC, when it began to cover Shreveport as well as Texarkana.