Showroom (streaming service)


Showroom, stylized as SHOWROOM, is a Japanese live streaming service used primarily for Japanese idols and voice actors. A development of DeNA, it has been integrated into the audition process for idol groups such as 22/7, Nogizaka46, and Keyakizaka46.
App analytics company App Annie announced on September 13, 2017 that for the first half of 2017, in terms of revenue, SHOWROOM is Japan's top-ranked video distribution application.

Events

The service is used for daily live-streams which may be viewed for free. As of March 2018, there are no paid or subscription-based memberships. Revenue is generated from paid virtual gift items given to the performer from registered members during live-streams. Earnings are shared with the performers based upon the number of points they accumulate for audience size, the number of comments and other factors, and production companies may offer licensing deals or other music offers.
Initially, it only allowed streaming by the DeNA headquarters studio and by officially-recognized entertainers. After September 13, 2014, any registered member could live-stream. English language support was also added.

History