The School of Convergence was set up in October 2001 by Kaleidoscope Entertainment, headed by Bobby Bedi. The school started with a Two Year Post Graduate Diploma Course in Content Creation and Management combining print, radio, television, cinema and the Internet. This course offered knowledge and skills in all streams of media and management. It combines the curricula of a journalism school, a film school and a management school. The Media School licensed its brand to 9.9 Mediaworx Pvt. Ltd. to start journalism courses as 9.9 School of Convergence and it starting its first batch in September 2009 with just one course, an eleven-month diploma in Applied Journalism.
Events
2001: SoC set up in May 2001 at the International Management Institute, New Delhi. The flagship program was a first-of-its-kind two-years PG Diploma in Content Creation and Management, combining curricula of journalism school, film school and management school
2003: SoC ties-up with St. Stephen’s College to operate a ‘Centre of Media Studies’ for their students
2006: SoC launches a Post Graduate Diploma in Advertising and Public Relations
2005: As an indication of the strong industry buy-in of SoC curriculum and students India’s leading media companies - ABP Group, CyberMedia and Kaleidoscope Entertainment offer guaranteed placements to student scoring an 'A' grade
2009: New leadership team revives SoC after a hiatus
Programme
9.9 School of Convergence offers a Diploma in Applied Journalism. The programme equips aspiring journalists with the core skills required for success in their profession – high-quality and consistent reporting, writing and editing skills. The course is primarily taught by practising journalists, who have excelled at their craft and gained enough experience to teach the dos and don’ts of the profession. In fact, the weekly modules have been received with enthusiasm by media practitioners approached by 9.9 SoC because of the high degree of practicality in the syllabus.
Faculty
This school has an impressive list of faculty members, including Graham Watts, a journalist and trainer; BV Rao, consulting editor with MoneyLife, a fortnightly magazine, and a columnist on Indian media; Rasheeda Bhagat, associate editor of Hindu Business Line; Edward Henning, a teacher-turned-journalist; Vanita Kohli-Khandekar, independent media consultant and writer. Other faculty members are Savyasaachi Jain, Mala Bhargava, Jacob Cherian, Radha Hegde, Vinay Kamat, Pooja Kothari, Ranbir Majumdar, Eric Saranovitz and Pramath Raj Sinha himself.
Advisory board
Prof Sanjeev Chatterjee, Vice Dean, School of Communication & Executive Director, Knight Center for International Media, University of Miami, Florida
Clive Crook, Chief Washington commentator for Financial Times; Senior Editor, The Atlantic Monthly; columnist, National Journal
Don Durfee, Hong Kong Bureau Chief of Thomson Reuters
Graham Watts, Consultant, New Paragraph Company, Bangkok, Thailand
Campus
the 9.9 SoC has tie-ups with TV and Radio studios for practical sessions. Address :-Sri Aurobindo Society, New Mehrauli Road, Adchini, New Delhi - 110 017
About 9.9 Media
9.9 Media is a diversified media company started by former ABP CEO Dr. Pramath Raj Sinha along with four of his other colleagues. It targets consumer, business and professional communities through magazines, websites, events, and peer groups. Other than SoC, 9.9 Media publishes several other magazines, manages professional institutes and host online platforms.
