Radio1 FM91 is a radio station in Pakistan, covering Karachi, Lahore, Islamabad and Gawadar with its transmission. The channel was launched in 2005 and it falls under the umbrella of Airwaves media which is a subsidiary of the Interflow Group, the largest advertising group in Pakistan. Headquartered in Karachi, Pakistan, Airwaves Media has TVOne, NewsOne, Waseb & Radio1 FM91 as its media units. Airwaves Media has 3 regional offices with production facilities in Lahore, Islamabad & Multan; and a coordinating office in New York, USA. Radio1 FM 91 offers a variety of genres and caters to a wide age group, across major cities of Pakistan. Radio1 FM91 strives to break from the everyday clutter and stands to differ through its music that connects with the hearts of many listeners. It builds on promoting nationalistic integrity, respect for tradition, and represents the local musical culture. Radio 1 FM91's programming philosophy exemplifies music, epitomizes self-expression and crafts itself as the dynamic voice of the young, proud, patriotic Pakistani. For that reason, Radio 1 can best be described as Desi funk, in its eastern, western, progressive and pleasurable entirety. It keeps the listeners simultaneously local and global. It also acts as a platform where musicians can grow, promoting Pakistani music and culture as well as respect for values and traditions. The main content focus is built around the desire to provide pure entertainment. It meets the needs of individuals from all walks of life and provides information sprinklers about area of different interests. Radio1 FM 91 believes in epitomizing entertainment in its truest sense, a little something for everyone. From an advertising perspective, Radio1 FM91 offers promotional packages to cater to the target markets in a unique way. Not only with advertising, but also through strategic product placements and other communication options that ensure fulfilment of radio advertising needs in the best way possible, keeping in mind the brand philosophy and target market.
