Profit (TV series)


Profit is an American television drama series that originally aired in 1996 on the Fox Broadcasting Company. The series was created by David Greenwalt and John McNamara, and starred Adrian Pasdar as the eponymous lead character Jim Profit. In February 2008 repeat episodes began airing on Chiller, and in October 2010 on CBS Action.
Considered by many to have been well ahead of its time, the series was a precursor to the early-21st-century trend of “edgy” TV melodramas such as: The Sopranos; Mad Men; Nip/Tuck; Dexter; The Practice, House, Breaking Bad and The Shield. Controversial themes, along with low ratings, made the show uncomfortable and unfamiliar viewing for mainstream U.S. audiences and Fox network affiliates at the time, leading to its cancellation after just three episodes aired. In 2013 TV Guide ranked the series #4 on its list of 60 shows that were "Canceled Too Soon", calling the series "shockingly memorable".

Summary

Jim Profit is a newly promoted junior-executive at Gracen & Gracen, a multinational conglomerate that often engages in unethical business practices while actively cultivating a positive public image. G&G's dark side does not bother Profit, who is not above using blackmail, bribery, extortion, or worse to get ahead himself. Jim Profit addresses the audience via voiceover narration, and occasionally even “breaks the fourth wall” by speaking directly to the camera/audience with such quotes as: "The line most people say they won't cross... it's usually something they've already done when they thought no one was watching." Through frequent inner monologues, Profit shares his motives, plans, and situational observations with the audience. When home alone at night, Profit continues his ‘work’ in his office, searching the Internet and hacking G&G's servers for information to be used as research and ammunition for his various schemes. Whenever he eliminates or outmaneuvers a G&G target, that person's avatar is exploded and erased from his computer's virtual-G&G-offices environment. While obviously affluent and living in a well-furnished luxury penthouse, Profit still goes to bed the same way he did as a child: curled up, naked in the corner of a large G&G shipping box like the one he was raised in.

Characters

Main

Critical reception

The critical response to Profit at the time of its debut was overwhelmingly positive. Howard Rosenberg of the Los Angeles Times called Profit "...rip-roaring, sinus-clearing, bold and wonderful." Tom Gliatto of People magazine said of Profit: "Refreshingly cruel, Fox's Profit is the most exciting new show I've seen this year." John J. O'Conner from The New York Times called Profit "one of the most intriguing shows to come along since Twin Peaks..." Joyce Millman of salon.com stated: "Profit gains heft...from its nervy satiric vision of corporate capitalist culture."
Eric Mink from The New York Daily News stated "Jim Profit may well be the most unremittingly evil character ever to serve as the protagonist and principal voice of a network TV series. Next to Profit, Dallas' J.R. Ewing is as menacing as Babe the Pig." Entertainment Weekly included Profit in its "Ten Best TV Shows for 1996" list at position #8.

Controversy and cancellation

Despite numerous positive critical reviews and intense industry buzz, Profit was canceled after only 5 out of the 9 hours produced were actually broadcast by Fox. Low Nielsen ratings were cited as the official cause; Profit ranked 138th of 160 shows for 1996 and suffered from viewer tune-out during the airing of the 2-hour pilot episode. Other factors that may have hastened Profit’s demise include:
Profit co-creator David Greenwalt hypothesized that "What might have turned off viewers to Profit wasn't just that it was so different but that it was such an affront to it." The cancellation of Profit was lamented by the organization Viewers for Quality Television; VQT founder Dorothy Swanson stated: "It certainly was not a mainstream show. It wasn't for everyone. There were parts of it I'm sure mainstream viewers found very disturbing and unappealing. But for people who like interesting television, it was very well written. It was spellbinding. You had to know what made this guy tick."

Awards

released the complete series on DVD in Region 1 on August 9, 2005. The three-disc set contains the two-hour pilot and seven episodes. Interviews with Stephen J. Cannell, David Greenwalt, John McNamara, Adrian Pasdar, Lisa Blount, and Lisa Zane are presented in a 67-minute featurette called Greed Kills about the making of Profit. Audio commentary with Adrian Pasdar and series creators David Greenwalt and John McNamara is provided for the 2-hour pilot and the episodes "Healing", "Chinese Box", and "Forgiveness". As of 2010, this DVD release has been discontinued and is out of print.
Free Dolphin Entertainment released the complete series on DVD in Region 2 on October 20, 2005. The three-disc set contains the two-hour pilot and seven episodes, along with the option of French subtitles or French-dubbed voice audio for all episodes. A 23-minute featurette produced in 1999 by French TV station Jimmy titled "Profit Special" was included in this release, along with the Greed Kills featurette from the Region 1 release. Seven minutes of Fox promotional spots for Profit were provided as well, including a unique 30-second trailer showing Jim Profit crushing a spider on a park bench, dismissively calling it an "amateur".
Ostalgica released the complete series on DVD in Region 2 on April 24, 2012 under the title Jim Profit – Ein Mann geht über Leichen. The three-disc set contains the two-hour pilot and seven episodes, along with the option of the original English or German-dubbed voice audio for all episodes.
The content of the episodes is identical on all releases of the DVD with the exception of the opening voiceover by Jim Profit in the pilot episode:
Profit was produced by Greenwalt/McNamara Productions and Stephen J. Cannell Productions in association with New World Television, and was the final series to come from Cannell's company.
The exterior shots outside the Gracen & Gracen twin towers were filmed on the plaza in front of the Sheraton Wall Centre Hotel in Vancouver. For production, a "Gracen & Gracen Wall Center" placard was positioned over the covered entrance in front of one building and two G&G logo monuments were placed in the front and center of the plaza. Another part of the same hotel complex now includes the well-known One Wall Centre building that had not yet been constructed when Profit was shot in early 1996.
According to the Region 1 DVD liner notes, the interior G&G office shots for the two-hour pilot episode were taken at the real working offices of B.C. Gas and that of a prestigious law firm in downtown Vancouver. Subsequent episodes were shot in studio sets modeled after these offices. The scene outside a hospital with Joanne Meltzer and Profit in the episode "Healing" was shot in front of St. Paul's Hospital located just across Burrard Street from the Sheraton Wall Centre. The exterior of Profit's apartment building featuring columnar bay windows up and down the entire front of the building is a location called Eugenia Place in Vancouver's West End; the structure is notable for the presence of a 35-foot Pin oak tree growing on the building's roof, located approximately 180 feet above street level.
Profit's exploration of Gracen & Gracen's computer network was done through a 3D-image rendering interface, which represents G&G's corporate data as a building with a series of offices. This was implemented using the Virtual Reality Modeling Language which was believed to be the way that future websites would be built in 1996. In the years leading up to the production of Profit numerous films such as The Lawnmower Man, Virtuosity, and especially the corporate thriller Disclosure featured a Virtual Reality interface which directly inspired its use in Profit.

What would have happened

David Greenwalt & John McNamara gave details of plotlines from the never-produced second season in the audio commentaries on the Region 1 DVD.
In 2001 it was reported that co-creator David Greenwalt, who later went on to produce the Buffy the Vampire Slayer spin-off series Angel, once entertained the idea of having Adrian Pasdar reprise his role as Jim Profit on Angel. The main villains in Angel were a law firm called Wolfram & Hart, and Profit would have joined the firm. Conflicting working schedules with Pasdar, and the predictable difficulties in securing the rights to use the Jim Profit character prevented this from happening before Angel's run ended in its fifth and final season in 2004.

Cultural references