Pinkvilla
Pinkvilla is an online Bollywood website. Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019. The site has over 100,000 posts and a digital reach of over 40 million unique pageviews every month. In 2018, Pinkvilla collaborated with Hotstar.
Pinkvilla was launched in December 2007. The platform gained traction in 2009 when some photos of Sonam Kapoor went viral. The site is founded by a former Microsoft software engineer Nandini Shenoy. Pinkvilla has a hindi version called "Hindi Rush".
Most of Pinkvilla's traffic come from India followed by USA and Pakistan.
Content Type
In addition to Bollywood Pinkvilla also cover fields like fashion, beauty, lifestyle alongside industries which are from different states of India like Tamil, Telugu, Malayalam, Kannada, Marathi and Punjabi.Origination
Pinkvilla CEO Nandini Shenoy who is an ex-Microsoft Employee and an alumnus of National Institute of Technology Karnataka struck with the idea for Pinkvilla in 2007, she felt like using her expertise in software by creating a Bollywood website.In Other Languages
Pinkvilla also started its Hindi version for the vernacular audience called Hindi Rush.Popular shows
| Year | Show | Platform |
| 2019 | Cheat Meals With Stars | Hotstar |
| 2019 | Under Cover On The Internet | Hotstar |
| 2019 | Prime Time Partners | Hotstar |
| 2019 | Untold Story | Hotstar |
| 2019 | No More Secrets | Hotstar |
| 2018 | Celebrity's Firsts | Hotstar |
| 2018 | Most Googled | Hotstar |
| 2018 | Morning Routine | Hotstar |
| 2017 | Love Talkies | Hotstar |
| 2017 | South Pinkvilla | Hotstar |
| 2017 | Get Ready With Me | Hotstar |
| 2017 | Skincare Tips | Hotstar |
| 2017 | Inside My Wardrobe | Hotstar |
| 2017 | What's in My Makeup Bag | Hotstar |
| 2017 | What i eat in a day | Hotstar |
| 2017 | What's in My Bag | Hotstar |
| 2016 | Fitness | Hotstar |
| 2016 | Whats on my phone | Hotstar |
In collaboration with Facebook, Pinkvilla started India's 1st LIVE Bollywood game show called Jhacaaash.