Dick Van Patten's Natural Balance Pet Foods is an Americanpet food manufacturer with its headquarters located in Burbank, Los Angeles, California. Established in 1989 by actor Dick Van Patten, the company markets itself as "Food For a Lifetime" and promotes itself as having "the finest food you can buy for your pet." A subsidiary of Big Heart Pet Brands, it is currently owned by the J.M. Smucker Company.
History
Natural Balance began in 1989 when Van Patten was a guest on John Davidson's show. Van Patten had lunch with the show's band drummer, Joey Herrick, who rescued dogs and cats. Van Patten told him when he was a kid he had snakes, alligators, and other animals. The drummer and Van Patten had an idea of making a health food for dogs. At the time, Van Patten played tennis with a veterinarian and she said the best quality food should have no filler, no wheat, no corn, no soy, and no by-products. Many of Natural Balance's dry formulas maintain this initial ingredient list; others, such as the dog food rolls, include wheat flour and sugar. As of 2014, the food rolls have been reformulated to not contain wheat flour and instead utilize brown rice. Initially Natural Balance lost money, until the brand was picked up by Petco and featured in more than 625 stores. On May 22, 2013, Natural Balance merged with Del Monte Foods, maker of pet foods such as Kibbles 'n Bits, Meow Mix and Milo's Kitchen. In March 2015 The J.M. Smucker Company purchased Natural Balance Pet Foods and the Big Heart Pet Brands from Del Monte.
Products
The product line includes L.I.D. Limited Ingredient Diets, Original Ultra Whole Body Health, Vegetarian, and Wild Pursuit high protein diets.
Pet food formulas
Natural Balance has a large variety of both dog and cat formulas in dry, treats, rolls, or canned form, including:
Natural Balance partnered with the Petco Foundation to raise money to honor service dogs across America. The organizations aspire to raise $1 million to honor guide dogs and military service dogs across America. Natural Balance and Petco are working to build a National Monument for Military Working Dogs, which will be dedicated at Lackland Air Force Base in San Antonio, Texas, in 2013.
Recalls
Natural Balance was one of the brands involved in the 2007 Melamine-Contaminated Pet Food Recalls. On April 16, 2007, the company informed the FDA that they had received complaints from consumers regarding a select amount of Venison & Brown Rice Dry Dog Food and Venison & Green Pea Dry Cat Food. Some animals were reported to have vomited and a few experienced kidney failures. Natural Balance immediately issued a voluntary recall for all its Venison dog products and its dry Venison cat food after lab results showed that some of the products contained trace amounts of melamine. The source of melamine was believed to be from rice protein concentrate. On April 27, 2007, Natural Balance issued a second recall for three canned dog food and one canned cat food. Like the first recall, the contaminants were melamine in rice protein concentrates. As with the venison based formulas, rice protein concentrate was not on the list of ingredients of the four products. This time, Natural Balance claimed that their canned food manufacturer American Nutrition, Inc added the rice protein concentrate without their knowledge or consent, calling it a "manufacturing deviation". In response, ANI issued a press release denying any deliberate or intentionally wrongful conduct, claiming that "customers specifically required rice-based formulations". Along with Natural Balance, other pet food organizations such as Blue Buffalo and Menu Foods were affected by the contaminated products and issued recalls. Additionally, in July 2007, a small lot of certain Natural Balance canned pet foods were recalled after it was determined that they may have been involved in a large-scale Botulism outbreak, associated with its producer Castleberry's Food Company. No illnesses were reported with the pet food. As a result of the 2007 recalls, the company built an ISO 17025-accredited laboratory to proactively test each production run of their products for nine different toxins before shipping the food to retailers. On July 3, 2020, J.M. Smucker announced a voluntary recall of a single lot of Natural Balance Ultra Premium Chicken & Chicken Liver Paté Formula cat food upon discovering elevated levels of choline chloride after receiving complaints from cat owners whose pets had become sick after eating it. The company did not publicly divulge details as to which symptoms the affected cats had developed, but warned in its announcement that "Ingesting impacted product may cause nausea with excessive salivation, constricted pupils and poor vision, diarrhea or vomiting to more severe symptoms including difficulty walking, muscle shaking, tremors, irregular heartbeat, difficulty breathing, possible cardiac or respiratory failure and, in extreme situations, death."
