My5 is the brand name of video-on-demand services offered by Channel 5 in the United Kingdom. The service went live on 26 June 2008. As Five Download, the service offered downloads in Windows Media Video format of the US imports , House and Grey's Anatomy. Individual episodes of them could be 'rented', with some episodes available 7 days before they appeared on TV. More varied content from Channel 5's programming has become available since June 2008, with a wider prevalence of free content offered for 30 days after broadcast. In January 2009, Demand 5 began to offer content in the Flash Video format, allowing users with Apple Macintosh computers to access their content.
Web platforms
My5 website
My5 is the main source of on-demand programmes from Viacom services like Channel 5, 5Star and Pluto TV. It offers a seven-day catch-up service as well as an archive of past shows.
Facebook
Demand 5 launched on Facebook in August 2010, becoming the first television network in the world to embed its programming into the social networking site.
Demand 5 had been available on SeeSaw since the launch of the service, with access to Demand 5's archive of shows such as Cowboy Builders, Fifth Gear, Home and Away, Neighbours and many more. In September 2011, all Demand 5 content was removed from SeeSaw.
TV.com
In February 2010, Demand 5 launched on TV.com with around 250 hours of archive content as well as catch-up. This represented the first major deal for long-form content in Europe for TV.com. As part of the deal, advertising is sold by Channel 5's now-relative company CBS Interactive.
YouTube
Demand 5 is also partly available on YouTube, launching in the United Kingdom on 4 December 2009. Demand 5's catch-up content reaches YouTube shortly after TV transmission and users are able to browse 250 hours of the broadcaster's archive content.
Demand 5 launched on BT Vision on 7 October 2008. Demand 5 was removed from BT Vision on 6 October 2010, although the two companies continued discussions in a bid to reinstate the service, having previously stalled during contract renegotiations. The service returned to BT Vision in May 2011.
Freesat
Demand 5 is available as part of Freesat's second generation Free Time guide, having been added on 6 August 2013, offering the last seven days of programming integrated to the TV guide.
On 26 July 2013, Now TV released a Now TV-branded Roku streaming box, including a Demand 5 app. Three days after the release of the Now TV Box, Roku added Demand 5 to its own range of streaming devices. The Roku service continued to operate in the Demand 5 format until December 2018, when it was upgraded to My5.
Sky
On 26 July 2012, it was announced that Demand 5 would be added to On Demand later in the year. The service was made available on 26 September 2012.
Televisions and Blu-ray players
In September 2009, an agreement was reached to make Demand 5 is available through Sony's Blu-ray Disc players, Blu-ray home cinema systems and Smart TVs, via the BRAVIA Internet Video service. On 13 May 2011, it was announced that Demand 5 would also be available on Samsung's Smart TVs through their Samsung Smart TV service. On 16 January 2013 a Demand 5 app was launched and is available to download on Samsung Apps. In April 2020 the My5 app was made available on Android TVs.
Demand 5 is available on Virgin Media's cable television service, offering programmes for 7 days after broadcast since November 2010. In late 2019 it was confirmed that, as part of a wider deal with ViacomCBS, the full My5 app, along with the UK version of Pluto TV and subscription service MTV Play would be made available on Virgin Media; a date for these to be implemented has yet to be confirmed.
Demand 5 was one of four services available at the launch of YouView in July 2012. At launch the Demand 5 app contained options to resume watching recent programmes, access favourites, browse featured programmes or a full list of shows, find similar programmes or more episodes and an integrated search bar.
Game consoles
PlayStation
An application for Sony PlayStation 3 owners was made available on 9 April 2013, and PlayStation 4 in November 2013. From December 2018, the Demand 5 app was retired from all platforms and replaced by My5.
Xbox
On 5 October 2011, it was announced that My5 would be made available on Xbox 360 and was later made available on Xbox One As with the PS3 app, the Demand 5 Xbox app was retired in December 2018.
Mobile platforms
iOS devices
A Big Brother Demand 5 app for the iPad, iPod Touch and iPhone launched on 19 August 2011, the app offered a 30-day catch-up service for Big Brother content. The app has been extended to incorporate catch-up content from Channel 5, 5* and 5USA, creating an overall Demand 5 app. The app is compatible with iOS 4.2 or later. Reviews of the app have been very poor due to, among other issues, that Demand 5 can only be used on Wifi networks, rather than 3G or 4G
Android
On 16 May 2013, Demand5 was launched on a range of Samsung Galaxy Android devices including smartphone and tablets.
In addition to programming taken from Viacom services like 5USA, BET and Pluto TV Drama, My5 now acts as the on-demand service for a number of other UK channels and programme content owners.
Viacom channels
The line-up of Viacom-owned services/brands on My5 is as follows:
