The emergence and popularization of the automobile in the United States of the early 20th century inspired many car owners beyond commuting into town. The poor roads of the era, combined with lower vehicle speeds and reliability, required two or more days of nearly all day driving for 400-mile trips such as Los Angeles to San Francisco. Nearby destinations of 40 miles or less could be visited in a day to include a return trip. Longer trips required an overnight stay and often left travelers looking for places to pitch tents - or sleep in their automobile - if prior arrangements hadn't been made in destinations or stopovers that happened to have hotels or inns. The lack of niche accommodations to fill the need for automobile travelers who only needed an overnight stay to continue their trip inspired many entrepreneurs. The combination of the convenience of a campground with the comforts and respectability of a hotel or inn spurred the creation of the motel. The hotel's architect, Arthur S. Heineman, picked San Luis Obispo as a midpoint location between Los Angeles and San Francisco, which took two days of driving on the roads at the time.
Architecture
The original plan of the Milestone Mo-Tel was to include both bungalows and attached apartments with parking outside each unit, though some would have a private garage. Each location of the chain was to include laundry facilities, a grocery store, and a restaurant. Each unit included an indoor bathroom with a shower, obviously a level of privacy not found at campgrounds. The exterior of the buildings was modeled after the Spanish missions in California; the three-stage bell tower was a reflection of the Mission San Luis Rey de Francia in Oceanside.
Business
The motel cost $80,000 to build in 1925. It originally charged $1.25 per night per room. The Milestone Interstate Corporation, created by Arthur Heineman and his brother Alfred, was incorporated in an attempt to seek capital from outside investors in order to build a chain of eighteen motor courts at 150–200 mile intervals in response to the growth in automobile travel in California, Oregon and Washington state. At the time, this spacing would have represented a day's drive between sites. The Motel Inn was intended to be the prototype for the proposed chain. The Heinemans were unable to register the name as a trademark, which allowed competitors to use the name. Severe competition in the market as well as competitors with lesser designs but lower pricing also hampered the chain in getting off the ground. The plans for expansion as a chain ultimately disintegrated as the Great Depression caused investment dollars to become scarce and ultimately caused the Heineman brothers to lose the one existing Motel Inn property to foreclosure.
Today
The Motel Inn closed in 1991. Many of the buildings were torn down in 2006; only two fragments of the original buildings exist, including the mission-style bell tower. Located at 2223 Monterey Street, at the end of the street next to an on-ramp to U.S. Route 101, the Motel Inn is now the administrative building of the hotel next door, the Apple Farm, at 2015 Monterey Street.
