Modell's Sporting Goods is an Americansporting goods retailer with locations in the Northeastern United States. Modell's carries both sporting goods and related apparel. Modell's had more than 150 retail locations in ten states and the District of Columbia in 2018. The company reported revenue of approximately $765 million in 2015. Sales in 2019 were $538 million, 96%/4% split between retail/online. Its slogan is "Gotta Go To Mo's."
History
The chain was founded as a single store by Morris A. Modell in 1889 in Manhattan, making it possibly the third oldest sporting goods store in North America. Modell, a Jewish immigrant from Hungary, opened the first location on Cortlandt Street in Lower Manhattan. Through the years, it has remained a family-owned business, passing through four generations of the Modell family. While best known as a sporting goods retailer, Modell's also operated a chain of "full-line" discount retailers in the New York-metro area known as "Modell's Shopper's World" from the mid-1950s up until 1989, when the company decided to focus on its sporting goods operations partly due to increased competition in the discount retail market. William Modell, who became chairman in 1985, also founded the Crohn's and Colitis Foundation along with his wife, Shelby Modell. Modell's operated 152 stores at its peak mainly in New York, New Jersey, and Pennsylvania. In recent years, the chain expanded to Delaware, Maryland, Virginia, the District of Columbia as well as Connecticut, Massachusetts, and New Hampshire. Their flagship store is at 234 West 42nd Street near Times Square. CEO Mitchell Modell was featured on an episode of Undercover Boss that aired on November 2, 2012. In 2014, a lawsuit by rival Dick's Sporting Goods accused Modell's CEO of going undercover in their stores to gain access to their retail secrets. In recent years, Modell's faced declining sales which Mitchell Modell has blamed on increased competition, poor performance by professional sports teams, and increased temperatures caused by climate change. In May 2019, Modell lent the company $6.7 million to avoid bankruptcy; in February 2020 the company announced that it intended to close 24 stores. However, in March 2020, the company filed for Chapter 11 bankruptcy and announced that it would liquidate its 134 remaining stores, with Tiger Capital being appointed as the liquidator. The liquidation began on March 13, 2020., New York City|alt=|left Hilco Streambank is auctioning Modell's intellecutal property, including customer data and the marketing jingle, on August 4, 2020. Hilco Streambank is also placing the stalking horse bid at $1.965M.