McKee Foods Corporation is a privately held and family owned American snack food and granola manufacturer headquartered in Collegedale, Tennessee. The corporation is the maker of the Little Debbie Snacks, Sunbelt Bakery granola and cereal, Heartland Brands, and Drake's Cakes.
History
The company was founded during the Great Depression by O.D. and Ruth McKee. O.D. started out selling cakes from his 1928 Whippet in the Chattanooga area. Wanting to expand, he bought a small bakery, Jack's Cookie Company. The bakery did well for a few years, but O.D. was still looking to expand. His father-in-law, however, did not share his ideas. O.D. decided to sell his business and start over. The McKees moved to Charlotte, North Carolina, into a new bakery designed by O.D. After some time, they sold the Charlotte plant. They moved back to Chattanooga in the early 1950s when Cecil King, Ruth's brother, was in poor health and needed the help. They decided to buy back the bakery, and run it themselves. McKee Baking Company moved to Collegedale in 1957. In 1991, McKee Baking Company became McKee Foods Corporation. Ellsworth McKee, the son of company-founder O.D. McKee, took over, but retired from day-to-day operations in September 2012 and retains the position of company chairman. It was announced January 28, 2013, that McKee Foods would pay $27.5 million for Hostess Brands' Drake's brand, which includes Ring Dings, Yodels, and Devil Dogs products. The bankruptcy court approved the purchase on April 9, 2013. As of 2013, McKee ships more than 900 million cartons of Little Debbie products each year.
Brands
Little Debbie products are primarily cookie and cake-based dessert snacks. They come in dozens of varieties, including the top-selling Swiss Cake Rolls, Nutty Bars, Fudge Rounds, Cosmic Brownies, Zebra Cakes, and Oatmeal Creme Pies. Little Debbie products are available in most discount, grocery, and convenience stores, both in boxes and individual wrappings. In the 1960s, company founders O.D. and Ruth McKee decided to name a product after one of their grandchildren, four-year-old Debbie. The original image of Debbie used on packaging and advertising was based on a black-and-white photo. Artist Pearl Mann of Atlanta created the original color artwork. Following instructions, she made the little girl look older, around 8 or 9. Minor changes were made to the logo in 1985 and again in 2013. The Little Debbie brand has sponsored NASCAR teams since the 1990s, most notably the Wood Brothers No. 21 Ford Fusion in the NASCAR Sprint Cup Series from 2006 to 2008. The brand switched to the No. 47 JTG Daugherty Racing team in 2009 season, after sponsoring both teams in 2008. From sundown Friday to sundown Saturday, known as the Sabbath, the Little Debbie logos are covered or removed, and the crew wears non-Little Debbie attire as a condition of sponsorship because McKee Foods was founded and is run by owners who are Seventh-day Adventists.
Sunbelt Bakery
Sunbelt Bakery products include a variety of granola bars, fruit snacks, and cereals.
Drake's
Drake's is a baking company in Wayne, New Jersey, United States. Originally an independent company, Hostess owned Drake's from 1998 to 2012; McKee Foods acquired the Drake's line when Hostess liquidated in bankruptcy in 2012. The Drake's brand distributes snack cakes such as Ring Dings, Yodels, Devil Dogs, Yankee Doodles, Sunny Doodles, Funny Bones, and coffee cake. Their mascot is a smiling duck holding a spoon and wearing a chef's hat and neckerchief.
