Marie Claire is an international monthly magazine first published in France in 1937, followed by the UK in 1941. Since then various editions are published in many countries and languages. The feature editions focuses on women around the world and several global issues. Marie Claire magazine also covers health, beauty, and fashion topics.
History
Marie Claire was founded by Jean Prouvost and Marcelle Auclair. Its first issue appeared in 1937, and it was distributed each Wednesday until 1941 when it handed out its shares to open in London, going international for the first time. In 1976, Prouvost retired and his daughter Évelyne took over the magazine and added L'Oréal Group to the company.
Worldwide
Currently, Marie Claire publishes editions in more than 35 countries on five continents.
The U.S. edition of the magazine was started by the Hearst Corporation, based in New York City, in 1994. Hearst has branch offices in France, Italy, and several locations in the United States including Detroit, the West Coast, New England, the Midwest, the Southwest, and the Southeast. The Esquire Networkreality television seriesRunning In Heels follows three interns working in the NYC office of the magazine. The editor-in-chief from 2012 to 2020 was Anne Fulenwider. On 9 December 2019, Hearst Magazines announced that Fulenwider would be leaving her post at the end of the year. Aya Kanai, then chief fashion director of Hearst, was named the new editor of the women's magazine, and started in January 2020.
United Kingdom
Marie Claire launched a UK print edition in 1988, with a website launched in 2006 featuring segments on daily news, catwalk shows, photographs and reports, fashion and beauty, buys of the day, daily horoscopes, and competitions. Its cover price was increased in February 2018 from £3.99 to £4.20, but this did not compensate for a decline in sales and advertising revenue, with print display advertising down 25% in 2018 and 30% in 2019. In September 2019, the magazine's current owners, TI Media, announced that the final print edition would be published in November and the brand would become digital only, under licence with Groupe Marie Claire. The UK website currently has two million monthly users. Combined print and digital circulation from July to December 2018 was 120,133 per issue – almost a third of which were free copies, and 4,729 of which were for the digital edition. This was down on the same period in 2017, when the average circulation was 157,412, with 4,012 digital edition readers.
In Australia, Marie Claire magazine is part of Pacific Magazines, the magazine publishing arm of television network Seven. MarieClaire.com.au launched in 2016 after the digital rights were returned to Pacific Magazines from Yahoo and provides daily fashion, beauty, and lifestyle news. In March 2019, Marie Claire partnered with Salesforce.com to survey Australian women to analyse how attitudes have changed in the workplace.
The Japanese-language edition of Marie Claire, first published in 1982, was the first international edition published in a non-French speaking territory, as well as the first non-European edition, although it ceased publication after the 9 September issue went on sale in July 2009, due partly to the economic downturn. Following a relaunch, since 2012, Marie Claire has been published in Japan under the name Marie Claire Style. This new format is offered as a free supplement in the Yomiuri Shimbun and distributed in wealthier suburbs of Japan. The magazine has now been made available at subway kiosks for a ¥200 cover price.
