MTV Base (French TV channel)


MTV Base was a 24-hour French subscription music channel operated by Viacom International Media Networks Europe.

History

A first channel, MTV Base UK was launched on 1 July 1999. This version of the channel will still be broadcast in France after the launch of the French version until 7 March 2008 where it is replaced by MTV Dance on Free and the other ADSL operators.
Launched on December 21, 2007 at 1pm, MTV Base focuses mainly on hip-hop and R'n'B. Its slogan is "La chaîne en Mode Hip-Hop R'n'B". It was launched on the second anniversary of the MTV Pulse and MTV Idol channels, complementing the channel offerings of the MTV Networks France bouquet. MTV Base is also for France "the reflection of the most popular musical genre in France" and targets in particular the 11/34 years.
In 2014, the channel changed targets by broadcasting less hip-hop music, and slowly began to focus on pop and dance content, such as One Direction, Taylor Swift and Calvin Harris.
MTV Base ceased broadcasting in France on November 17, 2015, along with MTV Pulse and MTV Idol, to be replaced by French version of MTV Hits and the new My MTV service.

Shows