Loomer Road Stadium is a former sports stadium situated in Chesterton, Staffordshire. The building had considerable parking facilities, covered terracing and a bar with a view of the track. It had a capacity of 5,000. The stadium was constructed in the early 1970s and hosted greyhound racing until 2003, and speedway and stock cars until its closure at the end of the 2019 season.
Origins
Since 1912 the land south of Chesterton and north of Newcastle-under-Lyme was dominated by the imposing Holditch colliery. The colliery was responsible for mining coal and ironstone creating a tangled web of railway lines, pits and an unused 18th century canal. In the early 1970s a speedway and greyhound track was constructed giving the area the first speedway and greyhound racing since the closures of Hanley Greyhound Stadium and Cobridge Stadium. The colliery was experiencing heavy investment at the same time which also incentivised the construction.
Greyhound racing
Russell Bragg entered into an agreement with John Bryant to start greyhound racing and the first meeting took place on 11 April 1975. There were forty racing kennels on site and the track was known as Chesterton Greyhound Stadium. The track had a small circumference and consisted of 400 and 525 yards before it was switched in February 1979 to the more traditional practice of being located on the outside of the speedway circuit. Unusually for a greyhound track it had been on the inside of the speedway which clearly limited the type of greyhound that could manoeuvre around the tight bends. The switch included a new 'Outside Sumner' hare system. The new distances were initially measured at 259, 455 and 658 metres with the total cost of the alterations being £15,000. Directors Bill Corbett and Jack Eisenberg successfully applied to join the National Greyhound Racing Club permit scheme in the summer of 1981 but just one year later the experiment had failed and Chesterton reverted to independent status on 30 November 1982. Stephen Pardoe the Racing Manager stated that "the reasons were purely economic". The costs of registrations and transfers were turning owners away and with the re-opening of the rival Cobridge track they were left with no choice but to leave the permit scheme. During the late 1980s and the 1990s the racing schedule continued on Wednesday and Friday nights at 7.30pm with trials on Thursday and Sunday. Race distances of 272, 425, 469, 673 and 815 metres formed the basis of meetings around a 360-metre circumference course. Events included the Tardelli Handicap and Potters Classic which was overseen by Newcastle-under-Lyme Stadium Ltd. One of the prominent track trainers was Jimmy Gibson. Track manager Dave Tattum ended the greyhound racing in 2003.
Speedway
In 1973, Chesterton Potters speedway was founded by stadium owner Russell Bragg, and they rode the first season before changing their name to the Stoke Potters. In the latter period of the stadium's operation, it hosted mainly motorcycle speedway, and it was the home stadium of two speedway teams: the Stoke Potters and the Stoke Spitfires, who raced on Saturdays and Wednesdays respectively. During the 2017 season, the stadium also hosted the home race nights for the Carmarthen Dragons while they continued working towards their own venue and a return of league speedway in Wales. It held the Stoke Potters' last race on 14 September 2019, as the stadium was sold off to a housing developer.
