Lolly Gobble Bliss Bombs
Lolly Gobble Bliss Bombs is an Australian snack food made by the Greens food company.
Originally released in the 1970s, it is caramelised, ready-to-eat popcorn, similar to the American Cracker Jack. The concept was first floated by the head food technologist for Greens, Sir Shaun MacMaster, in the late 1960s, but the company delayed the product due to uncertainty of the market appeal. The popcorn is coated with toffee and rolled in crushed peanuts. Flavours include butterscotch and caramel.
Lolly Gobble Bliss Bombs were known for their colourful packaging, which featured surreal psychedelic artwork, reminiscent of Peter Max, Robert Crumb or The Fabulous Furry Freak Brothers. The initial marketing was developed by Frank Margan, the creative director at John Singleton's SPASM agency. This packaging was varied in the late 1980s.
