Samantha Stephens is a witch and the show's protagonist. She is married to a mortal named Darrin Stephens and has two magical children by him. Samantha often has difficulty adjusting to mortal life, even though she is trying to give up using her powers. She is perhaps the most sensible character in the show; she enjoys her mother's company and is able to take her jabs at mortal life with ease. She is optimistic and treats everyone with respect, be they magical creatures, powerful witches and warlocks, or ordinary people.
Darrin Stephens
Darrin Stephens is a mortal married to Samantha. He did not know she was a witch until she told him after they got married, and tries to dissuade her from using witchcraft as much as possible, preferring to live an ordinary, mortal life. He works as a Vice President/Account Executive at the McMann & Tate Advertising agency. Dick York was unable to continue his role as Darrin because of a severe back condition, the result of an accident during the filming of They Came To Cordura in 1959. Starting during the third season, York's disability caused ongoing shooting delays and script rewrites. After collapsing while filming the episode "" and being rushed to the hospital in January 1969, York left the show. Dick Sargent was cast for the role that same month, and went on to play Darrin in the sixth through eighth seasons.
Endora
Endora is Samantha's mother and Darrin's chief antagonist in the series. Like all witches, she never reveals her surname, indicating to Darrin that he would be unable to pronounce it. Endora finds mortals dull and disapproves of Darrin, as do many of Samantha's relatives. Endora refuses even to speak Darrin's name correctly, alternately calling him "Derwood", "What's-his-name", "Darwin", "Dum-Dum", etc., all much to his annoyance. She refers to him as "Darrin" only eight times during the entire series. Endora's ploys to provoke a breakup always fail, as Samantha's and Darrin's love overcomes every obstacle. Even though Endora casts countless farcical spells on Darrin, she never attempts to destroy him outright. During the first season, Endora threatens her warlock husband Maurice, after he destroys Darrin, saying that she will not have a human being on her conscience. It was one of the few times when Endora went out of her way to protect Darrin from Maurice. Endora once let Maurice kiss her. But when she realizes that, after he has kissed her and disappeared, she has contracted an illness which leaves her unable to use her powers, she is furious—until Maurice returns to gives her an antidote, and take her to "the place we used to go to on the Milky Way" to have dinner. She doesn't get along with Darrin's mother, Phyllis Stephens, because she gets along too well with Phyllis' husband, Frank. But they are civil to one another in what Samantha calls "killing one another with kindness". Endora does dote on her grandchildren, Tabitha and Adam; they call her "Grandmama". Numerous references imply that Endora is hundreds of years old. Her name suggests that she may be the witch mentioned in the Old Testament : “And Saul said to his servants: Seek me a woman that hath a divining spirit, and I will go to her, and inquire by her. And his servants said to him: There is a woman that hath a divining spirit at Endor.” It is noted at one point that she was "not even born yet" in the 16th century, as an explanation for why her witchcraft didn't work when she went back to the time of Henry VIII; however, a few episodes later she states that she was there when the cornerstone was laid at the Louvre 900 years previously.
Larry Tate
Larry Tate is Darrin's profit-obsessed boss and friend. Tate is a regular character. Tate's opinions turn on a dime to appease a client in an attempt to land a deal. However, there are three episodes that show evidence that Larry has deep feelings as well as having a sense of integrity. In the first season installment, "And Something Makes Three", Larry realizes he is to become a father for the first time and is almost overcome with joyful emotion. In the second season episode, "The Magic Cabin", he sells his run-down cabin to a newlywed couple for only the price of its down payment, one fifth of his original asking price, to which they had agreed. In the seventh season Christmas episode "Sisters at Heart", Larry turns down work from a potential important client when he realizes the client is a racist.
Louise Tate is Larry's wife and Samantha's closest mortal friend. Louise Tate was played by Irene Vernon during the first two seasons and then replaced by Kasey Rogers, who wore a short black wig to appear similar to Vernon. According to Rogers, Bill Asher noticed her tugging at the wig and asked why she was wearing it. She laughed and said, "because you told me to." He replied, "Why don't you take it off?" and she did, playing Louise with red hair for the show's final three seasons.
Gladys Kravitz
Gladys Kravitz is Samantha and Darrin's nosy neighbor who lives across the street. She often witnesses incidents of witchcraft, but never can convince her husband Abner of what she saw. The Alice Pearce version of Gladys Kravitz was nosy and confused, but generally good-hearted and was often friends with the Stephenses. The Sandra Gould version was more mean-spirited and very much an antagonist to the Stephenses.
Abner Kravitz
Abner Kravitz is Gladys's retired husband. He doesn't believe the stories his wife tells about Samantha being a witch. By the time she gets him to come to the window to see some magic she has just witnessed, it is all over. His sister, Harriet, stayed with her brother once while Gladys was out of town. Harriet also witnessed some behavior that caused her to share her sister-in-law's opinion of their neighbors. Abner again disagreed just as he always did with his wife. The Kravitzes did not appear in the final season, but they were referenced.
Aunt Clara
Aunt Clara is the only one of Samantha's relatives for whom Darrin regularly shows tolerance. She is Samantha's bumbling, elderly, and absent-minded but lovable aunt. The well-meaning Aunt Clara's spells usually backfire, and her entrances and exits are often a grand fumble, such as entering via a chimney or colliding with a wall. She has a collection of over 3000 doorknobs.
Tabitha Stephens
Tabitha Stephens is the oldest daughter of Samantha and Darrin. She is born in season 2. She has supernatural powers. Tabitha Stephens' birth in the season 2 episode "And Then There Were Three" featured infant Cynthia Black in the role. For the remainder of the season, Tabitha was played by twins Heidi and Laura Gentry, followed by twins Tamar and Julie Young. Fraternal twin toddlers Diane Murphy and Erin Murphy were cast for the role at the beginning of season 3. In time, they began to look less alike, so Diane was dropped during season 4. Diane made several guest appearances in other roles, and filled in as Tabitha one last time in season 5's "Samantha Fights City Hall", because Erin had the mumps. Tabitha was played by Liberty Williams in the 1976 pilot and by Lisa Hartman in the 1977 series of the same name.
Adam Stephens
Adam Stephens is the youngest son of Samantha and Darrin. Just like his mother and older sister, he has supernatural powers. In the Tabitha TV show pilot, he is played by Bruce Kimmel and he also possessed warlock powers and a mischievous nature, but in the series itself, he was played by David Ankrum, and was often the disapproving mortal figure of the family, much like their father, Darrin was. Despite his entreaties to his sister to not use her powers, and his dismay when their Aunt Minerva encouraged her to use them, he really does love his sister very much. A continuity error switched the birth order of Tabitha and Adam.
Serena
Serena is Samantha's cousin on Maurice's side. Serena is egocentric and looks like Samantha. Also played by Montgomery, Serena is credited as "Pandora Spocks" in many of her appearances from 1969 to 1971. Serena is first seen in episode, #54, "And Then There Were Three". Serena is the antithesis of Samantha, in most episodes sporting a beauty mark on her cheek, raven-black cropped hair and mod mini-skirts. Ever mischievous, irresponsible, and somewhat bawdy, Serena often flirts with Larry Tate, just for sport. She occasionally dates mortals, and has been known to flirt with Darrin, while pretending to be Samantha. Despite her conduct and frequent co-plotting with Endora, Serena has been known to assist Samantha and Darrin, although she finds them "both a bit square".
Uncle Arthur
Uncle Arthur, Endora's prank-loving brother, makes several appearances. Despite many practical jokes at Darrin's expense, Uncle Arthur has a less antagonistic relationship with him than Endora. In one episode, both Serena and Uncle Arthur go head-to-head with the Witches Council to support the Stephens' union, only to have their own powers suspended. Samantha is clearly very fond of her uncle, and vice versa.
Dr. Bombay
Dr. Bombay is a witch doctor and womanizer, almost always accompanied by a buxom assistant in a nurse's outfit. He constantly cracks stale jokes. A strange occurrence or condition caused by a supernatural illness is occasionally used as a plot device, and his assistance is often sought. He could be summoned by the phrase: "Calling Dr. Bombay, calling Dr. Bombay. Emergency, come right away." His first name, Hubert, was revealed in the final episode of the spinoff series Tabitha where he marries his mortal nurse.
Esmeralda
Esmeralda is the Stephens' anxiety-ridden and magically inept "Yoo-Hoo" maid. She is prone to uncontrolled bursts of magic and becomes invisible when she's nervous. Like Clara, her magic is unpredictable but, because her powers are weak the manifestations usually fade away in time. Esmeralda was introduced in 1969 after Lorne's death. Ghostley stated that she did not consider her character as a replacement for Clara.
Phyllis Stephens
Phyllis Stephens is Darrin's strait-laced mother who visits occasionally but never learns of Samantha's supernatural powers. Phyllis makes inopportune surprise visits. Phyllis often becomes discombobulated and complains of "a sick headache" after accidentally witnessing something inexplicable. She and Endora do not get along, as Endora often displays contempt for her mortal counterpart. Phyllis also once thought her husband was having an affair with Endora, which did not help relations between the two. They are civil to one another in what Samantha refers to as "killing each other with kindness".
Frank Stephens
Frank Stephens is Darrin's laid-back father. He loves musicals and operas and once, during the first season he and Endora go together to a musical, from which he doesn't come back that night. He and his wife, Phyllis, get near to a divorce, until Samantha and Endora use their magic to bring them back together.
Maurice
Maurice is Samantha's father, an urbane thespian, and the only warlock in the House of Lords. He often embellishes his entrances and exits with strained Shakespearean verse. Bewitched is unique for pre-1970s sitcoms in that it portrays Endora and Maurice in, as Maurice describes to his private secretary, "an informal marriage". Maurice once introduces Endora as "her mother", and Endora twice threatens, if she doesn't get what she wants, to "move back in" with Maurice, a prospect that terrifies him. In the episode "Samantha's Good News", Endora threatens to file for an "ectoplasmic interlocutory", only to wrangle Maurice's affection. He is also a member of the Warlock's Club in London. Maurice refers to Darrin with incorrect names, including "Duncan" and "Dustbin", with Endora going so far as to "correct" him, saying "that's Durwood". Once in the series he kisses Endora, and after takes her to "the little place, we used to go to on the Milky Way". Like Endora, he dotes on his grandchildren, Tabitha and Adam, who are allowed to call him "Grandpa".
Aunt Enchantra, Aunt Hagatha, Aunt Grimalda and other family members
Apart from those members of Samantha's family who made up some of the supporting characters on the show, the vast majority of the members of her extended family were mentioned in passing or in cursory lists of relatives rather than actually appearing on the show. Aunt Hagatha was frequently mentioned as a back-up babysitter for Tabitha when Endora or Aunt Clara were not available, whereas Enchantra was mentioned now and again when Samantha rattled off a litany of other witch-relatives. Aunt Hagatha and Aunt Enchantra, seemingly maternal aunts given their familiar interactions with Endora and more formal ones with Maurice, made a limited number of actual appearances on the show. Hagatha made several solo appearances, but often appeared along with Enchantra, the two of them and Endora making up a coven to conduct official witch business including putting Aunt Clara on trial for her foul-ups and declining abilities and testing Tabitha's magical potential. The two aunts arrived in a supernatural, antique car called “Macbeth” that passed through walls into the Stephenses’ living room. Hagatha, viewers learned in the episode regarding Tabitha, ran a school for the training of young witches, a school that Samantha attended as a girl. When Adam's powers were tested by Hagatha, Enchantra was absent and, instead, she arrived with Grimalda, presumably another maternal aunt or great-aunt. Like many minor characters on the show, Hagatha and Enchantra were portrayed by different actors over the course of the series. Enchantra was played by three women, whereas five women had the role of Hagatha. Actress Maryesther Denver was Aunt Grimalda for the character's single appearance.
Apothecary
An unnamed witches' apothecary is an amorous old warlock from whom help for supernatural illnesses is occasionally sought. He appears in four episodes.
Sheila Summers is Darrin's wealthy former fiancée and Samantha's nemesis. She appeared three times in the series: in the pilot episode, and in "Snob in the Grass", where she tries to seduce Darrin, only to be publicly humiliated by Samantha's witchcraft. She also appeared in the 1968 episode "If They Never Met".
Howard McMann
Howard McMann is Larry Tate's business partner, and appears only twice during the series in "Man of the Year" and "What Makes Darrin Run".
Charlie Leach
Charlie Leach is a conniving private investigator who attempts to blackmail Samantha, with disastrous results, in "Follow that Witch" and "Catnapped". In the first episode, he was working for a client of Darrin's who was considering hiring the advertising firm. In the second episode, he caught Samantha using her powers. The Leaches were the reverse of the Kravitzes with Charlie convinced that Samantha was a witch, while his wife, Charmaine was convinced that her husband was crazy. However, unlike the Kravitzes, Charlie used blackmail to get Samantha to give him what he wants, but it always backfired when Samantha used her powers to defeat him. After "Catnapped", Charlie and Charmaine were never seen or spoken of again.