Prior to joining Bellamy's Organic Laura McBain practised as an accountant, specialising in the provision of business advisory and taxation services. She joined the then-struggling Launceston-based food and baby formula company in 2007 as general manager just prior to the buyout of the family owned business by Tasmanian Pure Foods.
McBain is widely credited as recognising the potential for Bellamy's in the nascent Chinese organic infant food and formula market, making the decision that turned the company into a major Chinese food brand. With McBain as general manager, the company reported a growth rate of 70% per annum over the period 2008 to 2013, with revenue growing by 900% over those five years to reach an estimated $50 million in the 2014 financial year. Latest company reporting has the business forecasting increased sales to China of 264% in FY2015. In June 2014 Tasmanian Pure Foods was renamed Bellamy's Australia with McBain subsequently appointed as managing director and chief executive officer. Following a highly successful July 2014 IPO, Bellamy’s Australia Limited listed on the Australian Stock Exchange in August 2014. On 26 August 2016, Laura McBain sold 165,000 shares in Bellamy valued at $14.54 on top of the 400,000 shares sold at $10.49 on 17 March 2016. In December 2016 Bellamy's Australia suspended trading of shares following a tumultuous fortnight for the organic group, which had half a billion dollars wiped off its value on Friday, 2 December. The share price dropped from a height of $13.58 to $5.98 after the company have revealed its report outlining that the company have had shrinking market share in China for the past few months. In January 2017 she was replaced by Andrew Cohen as the CEO of Bellamy's Organic.
Awards and recognition
The company's expansion into the Chinese market and associated rapid growth have garnered significant attention within both media and academic circles, both in Australia. and internationally
Telstra Australian Private and Corporate Business Woman of the Year
Telstra Tasmanian Private and Corporate Business Woman of the Year
Telstra Tasmanian Business Innovation Woman of the Year
McBain appears regularly in local and national Australian media, providing commentary on the Australian organic industry, local and international markets and state politics. McBain's role in the noteworthy transformation of the Bellamy's Organic business and the company's rapid and continued growth has been the subject of a chapter in influential marketing textbook Principles of Marketing.
