At the 2010 census there were 337 people, 153 households, and 81 families living in the town. The population density was. There were 230 housing units at an average density of. The racial makeup of the town was 93.8% White, 3.3% Native American, 0.6% Asian, 0.3% Pacific Islander, 0.3% from other races, and 1.8% from two or more races. Hispanic or Latino of any race were 8.3%. Of the 153 households 23.5% had children under the age of 18 living with them, 39.2% were married couplesliving together, 8.5% had a female householder with no husband present, 5.2% had a male householder with no wife present, and 47.1% were non-families. 34.0% of households were one person and 10.4% were one person aged 65 or older. The average household size was 2.20 and the average family size was 2.83. The median age in the town was 42.8 years. 22.3% of residents were under the age of 18; 3.8% were between the ages of 18 and 24; 27.5% were from 25 to 44; 33.5% were from 45 to 64; and 12.8% were 65 or older. The gender makeup of the town was 50.7% male and 49.3% female.
At the 2000 census there were 311 people, 152 households, and 84 families living in the town. The population density was 108.6 people per square mile. There were 209 housing units at an average density of 73.0 per square mile. The racial makeup of the town was 95.50% White, 1.93% Native American, 0.32% from other races, and 2.25% from two or more races. Hispanic or Latino of any race were 3.54%. Of the 152 households 27.0% had children under the age of 18 living with them, 37.5% were married couples living together, 12.5% had a female householder with no husband present, and 44.1% were non-families. 35.5% of households were one person and 11.8% were one person aged 65 or older. The average household size was 2.05 and the average family size was 2.60. The age distribution was 20.9% under the age of 18, 5.8% from 18 to 24, 30.9% from 25 to 44, 30.9% from 45 to 64, and 11.6% 65 or older. The median age was 41 years. For every 100 females, there were 89.6 males. For every 100 females age 18 and over, there were 95.2 males. The median household income was $26,406, and the median family income was $36,250. Males had a median income of $24,219 versus $17,500 for females. The per capita income for the town was $15,828. About 13.9% of families and 16.9% of the population were below the poverty line, including 17.9% of those under age 18 and 23.3% of those age 65 or over.
Arts and culture
Among its tourist attractions is the Black Hills Central Railroad, built in 1900 for Black Hills gold. It now operates passenger trains pulled by preserved steam locomotives. Another prominent local attraction is The National Presidential Wax Museum, which features wax sculptures of every president in U.S. history and several notable Sioux Chiefs, inventors, and international political figures. The wax figures are the work of world-renowned wax sculptor Katherine Stubergh whose notable works include wax figures used in Gone With the Wind and the 1953 film House of Wax. Carrie Ingalls spent a significant part of her adult life there, living with her husband David N. Swanzey and his children. Her sister Mary Ingalls lived with them for a while and died there in 1928. Bobby Buntrock, who played Harold on the TV seriesHazel is buried in Keystone. This town was one of the filming locations for the Columbia Pictures 1994 comedy filmNorth.