Kersy Katrak
Kersy Katrak was an Indian Parsi advertising personality and poet of the 1970s. He revolutionized Indian advertising when he founded the iconoclastic Mass Communication and Marketing in 1965, where he gave great leeway to creatives, and managed to attract an enormous talent pool including
Ajit Balakrishnan, Sudarshan Dheer, Veeru Hiremath, Ravi Gupta,
Panna Jain, Arun Kale, Anil Kapoor, Mohammed Khan, Arun Kolatkar, Arun Nanda
and Kiran Nagarkar.
He wrote two collections of verse,
A Journal of the Way and
Diversions by the Wayside, in 1969, and was anthologized in several collections.
