Joy Alukkas


Joy Alukkas is an Indian businessman from Kerala and the founder of a distinguished conglomerate with a notable presence in Asia, USA and Europe. He is the chairman and managing director of Joyalukkas Jewellery, founded in 1987, with over 160 jewellery showrooms spread across 11 countries. After making a prominent mark in the jewellery industry, Joy Alukkas expanded into exchange, real estate, fashion and silk sectors.His family is also considered as 3rd wealthiest and powerful family in South India.
In 2018, Forbes Middle East ranked Joy Alukkas among the Top Indian Leaders in the region. He received the Dubai Quality Appreciation Award from H.H. Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai and the ‘Business Excellence Award’ from H.H. Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Culture, Youth and Social Development. As of 2018, his total net worth was estimated at US$2 billion by Forbes.

Early life

Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas was a renowned jeweller and started his first jewellery showroom in 1956. Following in his father's footsteps, Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi, UAE, in 1987, and subsequent branches in Dubai, Sharjah, Al Ain and Ras Al-Khaimah, under the group Alukkas Jewellery. In 2001, the group bifurcated from the parent company and Joyalukkas Jewellery came into existence. The group has two headquarters – one in Thrissur, Kerala and one in Dubai, UAE.

Career

Following the establishment of his first jewellery showroom in 1987, Joy Alukkas deftly expanded his company into a chain of more than 160 jewellery showrooms spread across 11 countries around the world including USA, UK, UAE, India, Singapore, Malaysia, Qatar, Oman, Bahrain, Kuwait and the Saudi Arabia, serving over 10 million customers.
In 2007, he opened the world's largest gold & diamond jewellery showroom, and the first Diamond Cave, in Chennai, India.
Joyalukkas Jewellery has a team of more than 9000 employees and Joy Alukkas has implemented stringent training programs for his showroom staff to ensure that they clearly understand the products sold and meet every customer's expectations.
Other businesses spearheaded by Joy Alukkas include Mall of Joy, a shopping retail destination, Jolly Silks, a silk fashion label, John Paul Watches, a watch retailer, Joyalukkas Exchange, a money exchange platform, and Joyalukkas Lifestyle Developers, a real estate company.

Personal life

In 1984, Joy Alukkas married Jolly Joy, who currently heads Joyalukkas Foundation; the CSR division of the company. Together, they have three children;Flynn John Paul Joy Alukkas, Mary Antony and Elsa Joy Alukkas, who are actively involved in the business.
John Paul Joy Alukkas is the executive director of Joyalukkas Jewellery and manages the Joyalukkas International Operations. He is married to Sonia John Paul, director of the group.
His daughter Mary Antony is married to Antony Jos. The couple resides in the UAE and oversees the Joyalukkas Money Exchange business. Elsa Joy Alukkas is the director of Mall of Joy and Jolly Silks.
Joy Alukkas has four granddaughters - Michelle, Thea Rose, Hazel and Julia, one grandson John flin

Philanthropy

Joyalukkas Jewellery is involved in several CSR initiatives through their philanthropy arm Joyalukkas Foundation. The arm is spearheaded by Jolly Joy, the wife of Joy Alukkas.
Initiatives such as the Blood Donor's Forum hold donation drives for employees in association with leading hospitals, whereas the Joy 4 Earth program undertakes several environmental projects. Under the My 0.50 drive scheme, every employee donates 0.50 fils of their salary each day towards a cause, which Joy Alukkas matches on an equal scale. Think Pink, an initiative to increase awareness on breast cancer, is looked after by John Paul and Sonia Paul.
In May 2018, the group donated Rs. 20 million as a relief fund for victims of the Cyclone Ockhi. After the devastating Kerala Floods in September 2018, the Joyalukkas Foundation announced that it would build 250 houses for those who have lost their homes.

Awards and Accolades