James Robinson Graves was an American Baptist preacher, publisher, evangelist, debater, author, and editor. He is most noted as the original founder of what is now the Southwestern family of companies. Graves was born in Chester, Vermont, the son of Z. C. Graves, and died in Memphis, Tennessee. His remains are interred in Elmwood Cemetery in Memphis. In 1855, Graves established Southwestern Publishing House in Nashville, Tennessee. The company's name was chosen because, at that time, Nashville was in the southwestern part of the United States. Southwestern originally published The TennesseeBaptist, a Southern Baptist newspaper, and religious booklets which were sold by mail for 20¢ and 30¢ each. Prior to the Civil War, most Bibles were printed in the North, rather than the Confederacy. Graves acquired stereotype plates from the North and began printing Bibles for sale in August 1861. He also produced and sold educational books. After the 1864 Battle of Nashville resulted in a Union victory, Graves relocated to Memphis, as he felt vulnerable because of articles he had published against the North. The company resumed publishing in 1867. In 1868, Graves discontinued the company’s mail order business, and began training young men as independent dealers to sell Bibles and educational books door-to-door as a way to earn money for college. Graves retired in 1871. Though raised in a Congregationalist family, Graves joined a Baptist church at age 15. Contemporary fellow ministers in the Southern Baptist Convention praised his preaching abilities. Thomas Treadwell Eaton wrote, "We have seen him hold a congregation packed uncomfortably, for three hours and a half without any sign of weariness on their part. This was not done once or twice, but scores of times." Denominational leader James Bruton Gambrell described one of Graves' sermons at a small church in Mississippi as "The Greatest Sermon I Ever Heard." Scholars have recognized Graves as an early and chief promulgator of the Landmark movement. The subject's Nashville publishing house, Graves, Marks, & Co, which later became South-Western Publishing, published all of fellow 'Landmarker' Amos Cooper Dayton's books. Both were expelled as 'schismatics' between 1858 and 1859 from the Nashville First Baptist Church due to their theological perspectives on their apostolic connection.