Italia 2, formally called Mediaset Italia Due, is an Italiantelevision channel, owned and operated by Mediaset. It was founded, and started to broadcast, in 2011. Italia 2 currently broadcasts in Italian. It broadcasts at a national level and also serves to target Italian youth, aimed primarily at a male audience.
History
Primordial history
On July 1, 2011, Italia 2 started broadcasting its launch spots. On July 4, at 10pm CEST, it officially began broadcasting, with the first viewing of the filmDragonball Evolution. The peculiarity of the schedule of Italia 2 for the first year consisted in its division into "zones", where each of them has a thematic character; amongst these, worthy of note is the U-Zone, made by the channel's viewers through their amateur videos. The daytime programming of Sunday and Saturday is different from the other days of the week. The first night programs started at 10 pm, then at 9:30 pm, and finally at 9:10 pm, like all Mediaset channels, with TV series and television programs divided into theme evenings.
Later history
In 2012, Italia 2 started transmitting different races of the UEFA Europa League-until 2013, in partial simulcast with Italia 1 and Italia 1 HDfree practice, qualifying and all of the Great Prizes of the world Championship and, from 2013 to 2018, free trials, qualifications and races of the world championships in Superbike, Superstock, Superstock 300 and the European Superstock 1000. As of September 2012, the schedule has been enhanced with the daily broadcast of the second edition of Sport Mediaset. In 2013, the historical program Superclassifica Show made a return on Italia 2, renamed Superclassifica 2. On September 2, 2012, the channel was to be restyled, which should have been called Italia.2, but in fact, it never materialized despite Mediaset announcing it with some promos broadcast during the summer of 2012. , Italia 2 is also available to be viewed on the Sky Italia platform at channel number 175.
Format
In the strategies of Mediaset, Italia 2 goes alongside La5, a channel aimed instead at a female audience. The schedule of the channel reflects this logic: it is composed oftelevision series, films, cartoons, anime, music, and sporting events, in addition to the revival of some of the TV programs of Italia 1, to which the network is affiliated. There are also some occasional internal productions.
The spread of the channel began on digital terrestrial and originally on LCN 35 and, after a few weeks, also on the satellite platform Tivùsat, on Hotbird, frequency 11.013 MHz. , the channel is also visible on LCNs 66 and 566.
Directors
Audience share
The goal of the channel is to reach a 0.4% share on the total individuals and 0.55% on the commercial target. The maximum peak ratings achieved by the channel took place on October 14, 2012, during the Red Bull Stratos with a share of 4.90% of the target individuals and 15.20% of the target men aged 15–34 years, with peaks of 1,856,000 viewers and the 19.4% share for the targeted audience.
Programming
Current
Programming on Italia 2 currently includes the following:
From 2011 to 2013 the official voice of the promotions of Italia 2 was by the dubber Paolo de Santis, while from 2014 it was by Gianluca Iacono. For short periods, they also dubbed the promo with Simone d'Andrea in 2015 and Luca Bottale in 2017.
