Indrajit Nattoji is an Indian film director, screenwriter, producer, creative director, and artist, known for his works in Bollywood, television, and advertising. Nattoji started his career in documentary film making and then moved from television to advertising to being a feature filmmaker. He continues to be an ad-filmmaker and runs his own film production company, Blink Pictures. Nattoji has made his directional debut Aagey Se Right which was produced by Ronnie Screwvala, under the banner of UTV Spotboy a subsidiary of UTV Motion Pictures.
Early life
Indrajit Nattoji did his schooling in Campion School, Mumbai and graduation from the National Institute of Design located in Ahmedabad, Gujrat, India. At NID he completed his MDes in Communication Design with the specialization in Film and Graphic Design. After completing his graduation, he moved to Delhi and eventually to Mumbai, India to pursue his career as a director.
Career
After completing his graduation from NID, Nattoji moved to New Delhi as a documentary film-maker from where he extensively video documented the aftermath of the 1993 earthquake in Latur. He then went on to join BITV a news and current affairs channel as promo director. Later he formed Watermark Films, an advertising production house in New Delhi with two of his seniors from NID, post which he joined Channel V, Star Networks in Mumbai as writer and director On-air Promos. He worked with Channel V for three years 1997 to 2000. Nattoji started his own ad-film production studioBlink Pictures in 2001. As the ad-film work grew he expanded his company with a bigger production team in 2004. He has worked with some of the biggest names in the Industry like Hrithik Roshan, John Abraham, Irrfan Khan, Prosenjit, Amrita Rao and Sri Lanka's talented star Bathiya & Santhush. He has directed and produced more than 300 Television Commercials for renowned brands like Coca-Cola, Parle, Indian Oil, Sony, TVS, Airtel, Levis and many others. Indrajit has directed and produced the launch promotional video for Rajasthan Royals- 'Halla Bol' which featured a track sung by Ila Arun. His international projects include TVCs for markets of USA, Kenya, UAE and Sri Lanka. Indrajit has also been felicitated with many awards for his outstanding work in creative direction and film direction. He has conceived, directed and produced several Broadcast Design and Channel Branding projects for Television Networks like Astro Malaysia, Zee and Star India.Besides Broadcast design and TVCs Nattoji has conceived and directed several popular music videos for music companies like Zee Music, Times Music and Sony Music and for artists like Aagosh, Kashti and Hai Re Hai mera Ghoongta. He made his first Hindi feature film as a director with Aagey se right, which was produced by Ronnie Screwvala, under the banner of UTV Motion Pictures, starring Shreyas Talpade, Mahie Gill, Kay Kay Menon, Shenaz Treasurywala. In 2014 he briefly shifted base to Malaysia on a short term contract, where he was consulting for International Feature film projects with Double VisionSdn Bhd, a reputed Malaysia-based film and television production company, as Executive Creative Director and Creative Producer. In 2015 Nattoji conceived and created a visually striking animated graphic end title sequence as Creative Director for Dibakar Banerjee's film Detective Byomkesh Bakshy. The Title Design was based on the idea of an illustrated epilogue for the protagonist Byomkesh Bakshy. In May 2020 Indrajit created a visually stunning hand-painted animated music video for the track Rangi Saari by Kavita Seth and Kanishk Seth which has received a great response in social media. He continues to run Blink Pictures and is currently conceiving, directing and producing three large format film installations for the Indian Music Experience, India's first experiential museum on Indian music in Bangalore. Indrajit is also directing a feature film titled Aafat-E-Ishq starring Neha Sharma, Ila Arun, Gautam Rode, and Pravesh Rana which is produced by Zee Studios.
As an Artist
Artist Indrajit Nattoji presented a unique collection of paintings at the ICCR, Kolkata, on 18–20 May 2018. It was called, "Tagore in Shorthand" that delves into Kobi Guru's literary works through handwriting his poems and songs in his image, using ink and paint on paper. Each art-work showcases one of Tagore's literary works written in his image. Portraits range from Tagore as a young man to his later years – an artist's tribute to Rabindranath Tagore in hand written drawing style. Director and actorParambrata Chattopadhyay was present at the event with Maestro Bickram Ghosh, Artist Wassim Kapoor, politician and industrialist Baishali Dalmiya among others on day one.
Recognition and awards
While at Channel V Indrajit Nattoji got awarded and facilitated for the Razorfish Rocket Award for Rising Talent 2000, Asia. He also received numerous Advertising Club and Promax Awards awards for his work in Broadcast design and Advertising films and continues to do so till date.
