Hummel International
Hummel International Sport & Leisure A/S, commonly known as Hummel, is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico. The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.
Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.
Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.
The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.Historical logo
The Hummel logo is a stylized bumble bee, as Hummel is German for bumble bee.Sponsorships
The following teams and association are currently sponsored by Hummel:Association football
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- Korea Football Association
Club teams
- Argentina
- Bosnia and Herzegovina
- Belarus
- Australia
- Austria
- Bulgaria
- Denmark
- England
- France
- Germany
- Greece
- Guatemala
- Hungary
- Iceland
- Japan
- South Korea
- Lithuania
- Macedonia
- Netherlands
- Northern Ireland
- Crusaders
- Norway
- Oman
- Poland
- Portugal
- Qatar
- Scotland
- Serbia
- Singapore
- Slovakia
- Spain
- Ukraine
- United States
- Wales
Handball
National teams
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Club teams
- Belgium
- Croatia
- Czech Republic
- Denmark
- France
- Germany
- Hungary
- Iceland
- Lithuania
- Montenegro
- Netherlands
- Norway
- Poland
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Tunisia
- Turkey
National teams
Club teams