Hollister is located at . According to the United States Census Bureau, the city has a total area of, of which, is land and is water. Branson Airport is the nearest airport to Hollister.
As of the census of 2010, there were 4,426 people, 1,847 households, and 1,129 families living in the city. The population density was. There were 2,199 housing units at an average density of. The racial makeup of the city was 92.5% White, 0.9% African American, 1.2% Native American, 0.5% Asian, 0.2% Pacific Islander, 2.8% from other races, and 1.9% from two or more races. Hispanic or Latino of any race were 6.4% of the population. There were 1,847 households of which 30.6% had children under the age of 18 living with them, 41.3% were married couplesliving together, 14.4% had a female householder with no husband present, 5.5% had a male householder with no wife present, and 38.9% were non-families. 30.2% of all households were made up of individuals and 10.2% had someone living alone who was 65 years of age or older. The average household size was 2.34 and the average family size was 2.90. The median age in the city was 36.6 years. 23.2% of residents were under the age of 18; 10.1% were between the ages of 18 and 24; 26.6% were from 25 to 44; 23.7% were from 45 to 64; and 16.3% were 65 years of age or older. The gender makeup of the city was 48.2% male and 51.8% female.
2000 census
As of the census of 2000, there were 3,867 people, 1,682 households, and 1,005 families living in the city. The population density was 1,039.0 people per square mile. There were 1,931 housing units at an average density of 518.8 per square mile. The racial makeup of the city was 96.53% White, 0.21% African American, 1.14% Native American, 0.16% Asian, 0.16% Pacific Islander, 0.78% from other races, and 1.03% from two or more races. Hispanic or Latino of any race were 3.08% of the population. There were 1,682 households out of which 27.1% had children under the age of 18 living with them, 42.5% were married couples living together, 13.2% had a female householder with no husband present, and 40.2% were non-families. 31.8% of all households were made up of individuals and 9.5% had someone living alone who was 65 years of age or older. The average household size was 2.23 and the average family size was 2.79. In the city the population was spread out with 22.6% under the age of 18, 12.5% from 18 to 24, 29.1% from 25 to 44, 19.4% from 45 to 64, and 16.3% who were 65 years of age or older. The median age was 35 years. For every 100 females, there were 88.3 males. For every 100 females age 18 and over, there were 82.4 males. The median income for a household in the city was $24,535, and the median income for a family was $30,433. Males had a median income of $20,748 versus $18,274 for females. The per capita income for the city was $12,716. About 10.6% of families and 13.2% of the population were below the poverty line, including 17.6% of those under age 18 and 7.8% of those age 65 or over.
