Gulli


Gulli is a French free-to-air television channel focused on kids programming. It was created as a result of a partnership between Lagardère Active and state-owned broadcaster France Télévisions. In 2019, the M6 Group bought Gulli as well as the television division of the Lagardère Active Group.

History

The channel was launched on 18 November 2005 on the digital terrestrial television platform in France. Ten years later, on 1 July 2015, Gulli launched its own HD simulcast feed on the Astra 1 satellite. On 5 April 2016, its HD feed is launched on DTT.
Gulli is a joint venture between kids-television pioneer companies Lagardère Active and the state-owned France Télévisions. The former is known due to is children's network, Canal J, while the latter has a long history investing on kids programming through its youth-oriented division on France 3. On 23 December 2013, a deal was reached between Lagardère and France Télévisions to purchase the latter's shares on Gulli. The deal was finalised on 29 October 2014 with the transfer of 34% of France Télévisions's shares to Lagardère for €25 million.
The network has been launched in Russia, Africa and the Middle East, broadcasting in Russian, French and Arabic. The brand itself was sold alongside the rest of the Lagadére channels to Groupe M6 in 2019.

Branding

At the CSA hearings for the new DTT channels, the channel was presented under the name of Gulliver, named after Jonathan Swift's character Gulliver's Travels, before being baptized Gulli.
On 8 April 2010, Gulli puts on the air a new branding designed by Gédéon. On the same occasion, the channel is modernizing its logo, which has become darker, giving it volume and changing to 16/9 but dynamically.
A new branding, again designed by the Gédéon, is on the air in September 2013.
On 28 August 2017, Gulli changed its branding. This branding is done by the 17MARS. This new skin receives very positive reviews and gives a lot of color to the channel.

Logos

Logos of derived channels

Slogans

Version 1 (2005 – 2010)

Gulli broadcasts cartoons, series, shows, movies or TV movies.

Current

Live-action

Animated

In September 2017, all the channel's program blocks have been renamed by the channel.

Current

At the channel's launch on 18 November 2005, Gulli was broadcast from 6:30 am to 11:00 pm. From 10 December 2007, the channel broadcast from 6:00 am to 12:30 am. Since 1 September 2008, the channel broadcasts 24 hours a day.