Grand Ole Opry
The Grand Ole Opry is a weekly American country music stage concert in Nashville, Tennessee, founded on November 28, 1925, by George D. Hay as a one-hour radio "barn dance" on WSM. Currently owned and operated by Opry Entertainment, it is the longest-running radio broadcast in US history. Dedicated to honoring country music and its history, the Opry showcases a mix of famous singers and contemporary chart-toppers performing country, bluegrass, Americana, folk, and gospel music as well as comedic performances and skits. It attracts hundreds of thousands of visitors from around the world and millions of radio and internet listeners.
The Opry
In the 1930s, the show began hiring professionals and expanded to four hours. Broadcasting by then at 50,000 watts, WSM made the program a Saturday night musical tradition in nearly 30 states. In 1939, it debuted nationally on NBC Radio. The Opry moved to a permanent home, the Ryman Auditorium, in 1943. As it developed in importance, so did the city of Nashville, which became America's "country music capital." The Grand Ole Opry holds such significance in Nashville that is included as a "home of" mention on the welcome signs seen by motorists at the Metro Nashville/Davidson County line.
Membership in the Opry remains one of country music's crowning achievements. Since 1974, the show has been broadcast from the Grand Ole Opry House east of downtown Nashville, with an annual three-month winter foray back to the Ryman since 1999. In addition to the radio programs, performances have been sporadically televised over the years.
History
Beginnings
The Grand Ole Opry started as the WSM Barn Dance in the new fifth-floor radio studio of the National Life & Accident Insurance Company in downtown Nashville on November 28, 1925. On October 17, 1925, management began a program featuring "Dr. Humphrey Bate and his string quartet of old-time musicians." On November 2, WSM hired long-time announcer and program director George D. Hay, an enterprising pioneer from the National Barn Dance program at WLS in Chicago, who was also named the most popular radio announcer in America as a result of his radio work with both WLS and WMC in Memphis, Tennessee. Hay launched the WSM Barn Dance with 77-year-old fiddler Uncle Jimmy Thompson on November 28, 1925, and that date is celebrated as the birth date of the Grand Ole Opry.Some of the bands regularly on the show during its early days included Bill Monroe, the Possum Hunters, the Fruit Jar Drinkers with Uncle Dave Macon, the Crook Brothers, the Binkley Brothers' Dixie Clodhoppers, Sid Harkreader, DeFord Bailey, Fiddlin' Arthur Smith, and the Gully Jumpers.
Judge Hay liked the Fruit Jar Drinkers and asked them to appear last on each show because he wanted to always close each segment with "red hot fiddle playing." They were the second band accepted on Barn Dance, with the Crook Brothers being the first. When the Opry began having square dancers on the show, the Fruit Jar Drinkers always played for them. In 1926, Uncle Dave Macon, a Tennessee banjo player who had recorded several songs and toured on the vaudeville circuit became its first real star.
Name
The phrase "Grand Ole Opry" was first uttered on radio on December 10, 1927. At the time, the NBC Red Network's Music Appreciation Hour, a program with classical music and selections from grand opera, was followed by Barn Dance. Opry presenter George Hay introduced the program:For the past hour, we have been listening to music taken largely from Grand Opera. From now on, we will present the "Grand Ole Opry."
Larger venues
As audiences for the live show increased, National Life & Accident Insurance's radio venue became too small to accommodate the hordes of fans. They built a larger studio, but it was still not large enough. After several months with no audiences, National Life decided to allow the show to move outside its home offices. In October 1934, the Opry moved into then-suburban Hillsboro Theatre before moving to the Dixie Tabernacle in East Nashville on June 13, 1936. The Opry then moved to the War Memorial Auditorium, a downtown venue adjacent to the State Capitol, and a 25-cent admission fee was charged to try to curb the large crowds, but to no avail. In June 1943, the Opry moved to Ryman Auditorium., the "Mother Church of Country Music"
One hour of the Opry was nationally broadcast by the NBC Red Network from 1939 to 1956, and for much of its run, it aired one hour after the program that had inspired it, National Barn Dance. The NBC segment, originally known by the name of its sponsor, The Prince Albert Show, was first hosted by Acuff, who was succeeded by Red Foley from 1946 to 1954. From October 15, 1955 to September 1956, ABC-TV aired a live, hour-long television version once a month on Saturday nights that pre-empted one hour of the then-90-minute Ozark Jubilee. From 1955 to 1957, Al Gannaway owned and produced both The Country Show and Stars of the Grand Ole Opry, both filmed programs syndicated by Flamingo Films. Gannaway's Stars of the Grand Ole Opry was the first television show shot in color.
On October 2, 1954, a teenage Elvis Presley had his only Opry performance. Although the audience reacted politely to his revolutionary brand of rockabilly music, Opry manager Jim Denny told Presley's producer Sam Phillips after the show that the singer's style did not suit the program.
1960s
In the 1960s, as the hippie counterculture movement spread, the Opry maintained a strait-laced, conservative image with "longhairs" not being featured on the show. The Byrds were a notable exception. Country rock pioneer Gram Parsons, who was a member of The Byrds at the time, was in Nashville to work on the band's country rock album, Sweetheart of the Rodeo. The band's record label, Columbia Records, had arranged for The Byrds to perform at the Ryman on March 15, 1968, a prospect that thrilled Parsons. However, when the band took the stage the audience's response was immediately hostile, resulting in derisive heckling, booing, and mocking calls of "tweet, tweet" and "cut your hair" The Byrds further outraged the Opry establishment by ignoring accepted protocol when they performed Parsons' song "Hickory Wind" instead of the Merle Haggard song "Life in Prison," as had been announced by Tompall Glaser. Two decades later, long after Parsons's death, members of The Byrds reconciled with the Opry and collaborated on the 1989 album .Another artist that ran afoul of the Oprys stringent standards was Jerry Lee Lewis, who made his first and only appearance on the show on January 20, 1973, after several years of success on the country charts. Lewis was given two conditions for his appearance – no rock and roll and no profanity – and he proceeded to disregard both, even referring to himself as a certain unairable maternal insult at one point. In a continuous 40-minute set, Lewis played a mixture of his rock and roll hits and covers of other singers' country songs. It has been said that he was bitter about how he was treated when he first arrived in Nashville in 1955, and he supposedly used his Opry appearance to exact revenge on the Nashville music industry.
Grand Ole Opry House
Ryman Auditorium was home to the Opry until 1974. By the late 1960s, National Life & Accident desired a new, larger, more modern home for the long-running radio show. Already 51 years old at the time the Opry moved there, the Ryman was beginning to suffer from disrepair as the downtown neighborhood around it fell victim to increasing urban decay. Despite these shortcomings, the show's popularity continued to increase, and its weekly crowds were outgrowing the 3,000-seat venue. The Opry's operators wanted to build a new air-conditioned theater, with greater seating capacity, ample parking, and the ability to serve as a television production facility. The ideal location would be in a less urbanized part of town to provide visitors with a safer, more controlled, and more enjoyable experience.National Life & Accident purchased farmland owned by a local sausage manufacturer in the Pennington Bend area of Nashville, nine miles east of downtown and adjacent to the newly constructed Briley Parkway. The new Opry venue was the centerpiece of a grand entertainment complex at that location, which later included Opryland USA Theme Park and Opryland Hotel. The theme park opened to the public on June 30, 1972, well ahead of the 4,000-seat Opry House, which debuted nearly two years later, on Saturday, March 16, 1974. The last show of the Grand Ole Opry at the Ryman Auditorium was held on March 15, 1974.
Opening night was attended by sitting U.S. President Richard Nixon, who played a few songs on the piano. To carry on the tradition of the show's run at the Ryman, a six-foot circle of oak was cut from the corner of the Ryman's stage and inlaid into center stage at the new venue. Artists on stage usually stood on the circle as they performed, and most modern performers still follow this tradition.
The theme park was closed and demolished following the 1997 season, but the Grand Ole Opry House remains in use. The immediate area around it was left intact, even throughout the construction of Opry Mills, which opened in May 2000. The outside is decorated with the commemorative plaques of country music Grammy winners, formerly of Opryland's StarWalk.
The Grand Ole Opry continues to be performed every Tuesday, Friday, Saturday, and occasionally Wednesday at the Grand Ole Opry House from February through October each year, and the site was added to the National Register of Historic Places on January 27, 2015.
The Grand Ole Opry House was also the home of the Country Music Association Awards from 1974 to 2004, and hosted three weeks of tapings for the long-running game show Wheel of Fortune in 2003. The venue has also been the site of the GMA Dove Awards on multiple occasions.
On December 21, 2018, the backstage band room was officially named the Jimmy Capps Music Room in honor of Capps's 60th anniversary on the Opry.
Return to Ryman Auditorium
Following the departure of the Opry, Ryman Auditorium sat mostly vacant and decaying for 20 years. An initial effort by National Life & Accident to tear down the Ryman and use its bricks to build a chapel at Opryland USA was met with resounding resistance from the public, including many influential musicians of the time. The plans were abandoned, and the building remained standing with an uncertain future. Despite the absence of performances, the building remained a tourist attraction with tours.In 1991 and 1992, Emmylou Harris performed a series of concerts there and released some of the recordings as an album entitled At the Ryman. The concert and album's high acclaim renewed interest in reviving Ryman Auditorium as an active venue. Beginning in September 1993, Gaylord Entertainment initiated a full renovation of the Ryman, restoring it to a world-class concert hall that reopened with a broadcast of A Prairie Home Companion on June 4, 1994.
On Sunday, October 18, 1998, the Opry held a benefit show at Ryman Auditorium, marking its return to the venue for the first time since its final show on March 15, 1974.
Beginning in November 1999, the Opry was held at Ryman Auditorium for three months, partly due to the ongoing construction of Opry Mills. The Opry has returned to the Ryman for the three winter months every year since then, allowing the show to acknowledge its roots while also taking advantage of a smaller venue during an off-peak season for tourism. While still officially the Grand Ole Opry, the shows there are billed as Opry at the Ryman. From 2002 to 2014, a traveling version of the Radio City Christmas Spectacular took up residence at the Grand Ole Opry House each holiday season while the Opry was away. It was replaced by Dr. Seuss' How the Grinch Stole Christmas! The Musical from 2015 in 2017 and by Cirque Dreams Holidaze in 2018.
2010 flooding
In May 2010, the Opry House was flooded, along with much of Nashville, when the Cumberland River overflowed its banks. Repairs were made, and the Opry itself remained uninterrupted. Over the course of the summer of 2010, the broadcast temporarily originated from alternate venues in Nashville, with Ryman Auditorium hosting the majority of the shows. Other venues included TPAC War Memorial Auditorium, another former Opry home; TPAC's Andrew Jackson Hall; Nashville Municipal Auditorium; Allen Arena at Lipscomb University; and Two Rivers Baptist Church.Much of the auditorium's main floor seating, the backstage areas, and the entire stage – including the inlaid circle of wood from Ryman's stage – was underwater during the flood. While the Grand Ole Opry House's stage was replaced, the Ryman circle was restored and again placed at center stage in the Grand Ole Opry House before shows resumed. The renovations following the flood also resulted in an updated and much-expanded backstage area, including the construction of more dressing rooms and a performer's lounge.
The Opry returned to the Grand Ole Opry House on September 28, 2010, in a special edition of the Opry entitled Country Comes Home that was televised live on Great American Country. The evening was filled with one-of-a-kind Opry moments. Martina McBride and Connie Smith sang Smith's signature hit "Once a Day" together, and other collaborations included Dierks Bentley and Del McCoury, Josh Turner and Lorrie Morgan, and Montgomery Gentry and Charlie Daniels Band, among others. The show closed with an all-star guitar jam featuring Brad Paisley, Keith Urban, Steve Wariner, Ricky Skaggs, and Marty Stuart.
Coronavirus response
The Opry closed its doors to spectators and trimmed its staff in March 2020 as a result of the COVID-19 pandemic in the United States but has continued to air weekly episodes on radio and television, relying on advertising revenue to remain solvent.Broadcasts
The Grand Ole Opry is broadcast live on WSM-AM at 7 p.m. CT on Saturday nights, changed from a previous time start of 6:30. A similar program, Friday Night Opry, airs live on Friday nights. From February through December, Tuesday Night Opry is also aired live. Wednesday shows are typically presented in the summer months, while an "Opry Country Classics" program sporadically airs on Thursdays, devoted solely to older artists and broadcasting from Ryman Auditorium.The Opry provides a fourteen-piece house band for performers should they not have a band of their own.
The Opry can also be heard live on Willie's Roadhouse on channel 59 on Sirius XM Satellite Radio, and the program streams on WSM's website. ABC broadcast the Grand Ole Opry as a monthly series from 1955 to 1956, and PBS televised annual live performances from 1978 to 1981. In 1985, The Nashville Network, co-owned by Gaylord, began airing an edited half-hour version of the program as Grand Ole Opry Live. The show moved to Country Music Television, also owned by Gaylord, where it expanded to an hour, and then to the Great American Country cable network, which no longer televised its Opry Live show after both networks channel drifted towards generic Southern lifestyle programming. Circle, a new over-the-air digital subchannel network operated by Gray Television and Ryman Hospitality Properties, resumed telecasting the Opry as its flagship program when it launched in 2020. RFD-TV carries reruns of Opry telecasts under the title Opry Encore.
Membership
Regular performers at the Grand Ole Opry can be inducted into the organization as a member; the Opry management, when it decides to induct a new member, directs an existing member to publicly ask them to join, usually during a live episode. As the Opry is a running series, membership in the show's cast must be maintained throughout an artist's career, through frequent performances, and expires when the performer dies. The Opry maintains a wall of fame listing every member of the Opry in the show's history, including those that have died, lost or relinquished their membership. Receiving Opry membership is considered an honor that is similar in prestige to a hall of fame induction, with the caveat that a number of prominent country musicians never received it. The most recent induction took place on February 7, 2020, when Gene Watson became the 212th member of the Opry; with the deaths of Joe Diffie, Jan Howard and Charlie Daniels, along with the pending induction of Rhonda Vincent into the Opry, there will be 66 standing members.Controversies
In April 1963, Opry management made a rule that members had to perform on at least 26 shows a year to keep their memberships active. WSM dropped the number of required performances to 20 in January 1964, and the minimum number was 12 in 2000. Although the minimum number of performances has been reduced over the years, artists offered membership are expected to show their dedication to the Opry with frequent attendance.Another controversy raged for years over allowable instrumentation, especially the use of drums and electrically amplified instruments. Some purists were appalled at the prospect; traditionally a string bass provided the rhythm component in country music, and percussion instruments were seldom used. Electric amplification, new in the beginning days of the Opry, was regarded as the province of popular music and jazz in the 1940s. Although the Opry allowed electric guitars and steel guitars by World War II, the restrictions against drums and horns continued, causing a conflict when Bob Wills and Pee Wee King defied the show's ban on drums.
Stonewall Jackson, the Opry's longest-tenured standing member as of 2019, sued the Opry management in 2007 alleging that manager Pete Fisher was trying to purge older members of the Opry from its membership and committing age discrimination. Jackson settled the lawsuit in 2008.
Commercialization
The company has enforced its trademark on the name "Grand Ole Opry," with trademark registrations in the United States and in numerous countries around the world. It has taken court action to limit use of the word "Opry" – not directly trademarked – to members of the Opry and products associated with or licensed by it and to discourage use of the word in ways that would imply a connection to the Grand Ole Opry. In late 1968, for instance, WSM sued Opry Records, a record label that was independent of WSM, and the court decided that "the record is replete with newspaper and magazine articles and clippings which demonstrate conclusively that the term 'Opry,' standing alone as defendant has used it, is constantly used in country and western music circles in referring to plaintiff's 'Grand Ole Opry'." The court also stated "the defendant has appropriated, at its peril, the dominant or salient term in the plaintiff's mark, a term which identified the 'Grand Ole Opry' in the mind of the public many years before the inception of 'Opry Records' – the name adopted by defendant."In another case, the Trademark Trial and Appeal Board granted summary judgment that the term "Opry" is a generic term, but the Federal Circuit court reversed this decision. As recently as 2009, the Trademark Trial and Appeal Board granted judgment against Texas Opry House, LLC, which had filed a trademark application for TEXAS OPRY HOUSE.
In 2004, it was announced that the Grand Ole Opry had contracted for the first time with a "presenting sponsor," Cracker Barrel, and the sponsoring company's name would be associated with Grand Ole Opry in all its advertising. Humana, Inc., Cracker Barrel, and Dollar General are the present sponsors of the Opry.
Honors
- Peabody Award, 1983
- National Radio Hall of Fame induction, 1992