Originally called "Dallas", Fowler was created when Robert Highman, Chief Engineer of the Detroit, Grand Haven, and Milwaukee Railroad, and E.A Wales acquired a tract of land along the railroad right-of-way in 1847. Dallas was later changed to Isabella and subsequently Fowler. The town subsequently moved to a tract of land 1/10 of a mile west of the original tract, owned by John N. Fowler and in 1869 the name was changed to "Fowler". In 1885, the town incorporated as a village in Clinton County, reportedly during a high growth lumber boom. Fowler remains a small rural community, serving the needs of the local farming community and as a satellite community to Lansing.
As of the census of 2010, there were 1,208 people, 451 households, and 319 families living in the village. The population density was. There were 488 housing units at an average density of. The racial makeup of the village was 98.1% White, 0.4% African American, 0.7% Asian, 0.2% from other races, and 0.6% from two or more races. Hispanic or Latino of any race were 2.5% of the population. There were 451 households, of which 34.1% had children under the age of 18 living with them, 60.3% were married couplesliving together, 7.1% had a female householder with no husband present, 3.3% had a male householder with no wife present, and 29.3% were non-families. 24.2% of all households were made up of individuals, and 12.9% had someone living alone who was 65 years of age or older. The average household size was 2.68 and the average family size was 3.24. The median age in the village was 36.1 years. 29.7% of residents were under the age of 18; 7.4% were between the ages of 18 and 24; 25.5% were from 25 to 44; 20% were from 45 to 64; and 17.3% were 65 years of age or older. The gender makeup of the village was 50.7% male and 49.3% female.
2000 census
As of the census of 2000, there were 1,136 people, 428 households, and 306 families living in the village. The population density was 877.0 per square mile. There were 446 housing units at an average density of 344.3 per square mile. The racial makeup of the village was 100% White There were 428 households, out of which 35.5% had children under the age of 18 living with them, 62.1% were married couples living together, 7.0% had a female householder with no husband present, and 28.3% were non-families. 23.8% of all households were made up of individuals, and 11.2% had someone living alone who was 65 years of age or older. The average household size was 2.64 and the average family size was 3.19. In the village, the population was spread out, with 27.9% under the age of 18, 9.9% from 18 to 24, 28.9% from 25 to 44, 17.7% from 45 to 64, and 15.7% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 100.7 males. For every 100 females age 18 and over, there were 94.5 males. The median income for a household in the village was $42,171, and the median income for a family was $56,625. Males had a median income of $40,134 versus $25,804 for females. The per capita income for the village was $18,123. About 2.7% of families and 4.0% of the population were below the poverty line, including 2.2% of those under age 18 and 6.7% of those age 65 or over.