FirstCry FirstCry is an Indian online store for baby product retailing launched in the year 2010 . January 2020 the consolidated company had over 380 stores across the country out of which around 350 are franchise stores, making is "Asia's largest online shopping store for kids & baby products." FirstCry opened its first outlet in Srinagar in May 2019 . It is into its series E round of financing.In 2016 FirstCry acquired BabyOye, a brand that was owned by the Mahindra Group , for. The merged entity now does business under the name - FirstCry.com, a FirstCry Mahindra Venture. The company acquired playschool company "Oi Playschool".
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