The channel was licensed in 1996 by the Canadian Radio-television and Telecommunications Commission and was launched on September 10, 1999 as Star!, which was originally owned by CHUM Limited. On June 22, 2007, CTVglobemedia gained full control of Star! as a result of a takeover of CHUM Limited. That fall, Star!'s daily entertainment news programStar! Daily was cancelled and replaced with its CTV-produced competitor, etalk. As a result of the changes, the Citytv stations were sold to Rogers Media that same year. The channel broadcast programming from the equivalent American cable channel E! until 2007, when that channel licensed its name to Global's secondary television system CH and transferred its programming to that service, which became known as E!. Although the broadcast version of E! Canada ceased operations in 2009, Canwest is believed to have retained Canadian rights to E! programming, preventing these series from returning to Star! Instead, the channel's schedule in these years consisted mostly of second-run talk shows and entertainment news shows repeated from CTV and its secondary A system, including FashionTelevision, The Tonight Show with Jay Leno, The Ellen DeGeneres Show and TMZ. On November 1, 2010, CTVglobemedia announced it had signed a multi-year and multi-platform deal with Comcast, to return the E! brand back to Canada. Under the agreement, Star! was relaunched as E!: Entertainment Television on November 29, 2010. Ownership changed hands again, when on April 1, 2011, Bell Canada gained full control of E! as a result of a takeover of CTVglobemedia, with the latter company becoming known as Bell Media. At E! U.S's upfronts presentation on April 30, 2012, the network unveiled a new logo and slogan, "Pop of Culture", to debut on July 9, 2012. On the same day, Bell announced that the Canadian version of the channel would adopt E!'s new branding on the same day as its debut in the U.S. On July 12, 2012, E! Canada launched a high definition simulcast feed. It is currently available on Bell TV, MTS, SaskTel, Telus Optik TV, Bell Aliant Fibe and Eastlink.
Programs
While E! is very similar to its American counterpart, it also incorporates reruns of shows that have aired on other Bell Media services including, , Reign, Being Human, and Supernatural.
