He moved with his family to Baton Rouge, Louisiana in 1951, where he later graduated from University High School and attended Louisiana State University for five years. It was while attending LSU that he began to play piano and organize bands and writing songs with his college friends.
Career
Holler performed for two years on the local award-winning record rating TV teen show Hit or Miss along with future actresses Donna Douglas and Elizabeth Ashley, and movie critic Rex Reed. During a January 1956Teen Town RallyTV show he met musician brothers Ike, Tommy, and Jimmy Clanton. He tried, and was successful in signing the then under-aged guitar player and vocalist Jimmy Clanton to play with his band at that time as well as his neighborhood band, the Dixie Cats. In May 1956, a four-piece band was formed to play a four-night-a-week gig, that included Holler on piano, Clanton on lead guitar, Mike Bankston on drums, and Ed Winston on tenor sax with occasional bassist Leonard Root. A club owner later changed the band's name to Dick Holler and the Carousel Rockets, shortened to the Rockets. The Rockets at times also included Mac "Dr. John" Rebennack, Grady Caldwell, Bobby Loveless, Jack Bunn, Junior Bergeron, Lenny Capello, Bill Dunnam, Merlin Jones, Don Smith and Cyril Vetter ", and others. Also sitting in at times was another Baton Rouge guitarist/vocalist/songwriter, Johnny Ramistella, later known as Johnny Rivers. By 1957, the Rockets were recording at Cosimo Matassa’s Studio in New Orleans. Holler and Clanton each got recording deals on Johnny Vincent’s Ace label and the Rockets backed Clanton on his first release, "I Trusted You". Soon Jimmy Clanton embarked on a solo career and Holler continued to front the Rockets until signed by Herald-Ember Records in 1961. Herald-Ember changed the band name to Dick Holler and the Holidays. From August, 1962 until May 1965 the Holidays based and performed in and around Columbia, South Carolina. Their 1964 third single release, "Double Shot ", later become a hit in 1966 by the Swingin' Medallions. Holler later disbanded the Holidays, and, at the urging of producer Phil Gernhard, rewrote one of his Baton Rouge songs as "Snoopy vs. the Red Baron". Recorded by a band from Ocala, Florida, the Royal Guardsmen in 1966 for Laurie Records, the song became an instant hit, peaking at number two in the U.S.and number eight in the United Kingdom. In 1968, Dion ’s recording of Holler's composition in tribute to the fallen Bobby Kennedy, "Abraham, Martin and John" reached the BillboardTop Five becoming a folk-pop standard known worldwide. This song was considered of such significance that it was the first of twenty songs discussed in Songs Sung Red, White, and Blue: The Stories Behind America’s Best-Loved Patriotic Songs, a book by Ace Collins. "Abraham, Martin and John" also received the BMI Four Million Airplay award.
Later years
In October 2007, at a performance in Baton Rouge, Dick Holler was inducted into The Louisiana Music Hall of Fame. Holler shares time between Switzerland and Georgia, USA. He has had several releases enter the European top 5 and top 10. Each year, Holler returns to Baton Rouge for a one night reunion with his old friends and musicians at the Baton Rouge Eagles' Club.
