In 1995, Toeppen registered about 200 internet domain names including some which were similar to well known companies and popular trademarks. Some of them included panavision.com, deltaairlines.com, neiman-marcus.com, eddiebauer.com and yankeestadium.com. Some of these companies, like Delta Air Lines, paid Toeppen to acquire the domain names from him. In 1996, Panavision, a camera manufacturing company, sued Toeppen for trademark infringement instead of paying him $13,000 for the domain. In 1998, the court ruled that Toeppen had to relinquish the domain name to Panavision. In a similar case brought in 1996, Intermatic Inc., a timer manufacturing company, sued Toeppen rather than pay him $5,000 for the domain name intermatic.com. The court ruled that the domain be transferred to Intermatic but ruled Intermatic had not proven willful trademark infringement or unfair competition. Both the Panavision and Intermatic cases were matters of first impression for the U.S. Courts in dealing with trademarks and domain registrations. The practice of registering trademarked words as domains for sale to trademark holders became known as Cybersquatting, a term that was first used by a court in 1998. In November 1999, after the Panavision case had ended, and while Intermatic Inc. v. Toeppen was still pending, the United States gave trademark holders a cause of action against registrants of domain names containing trademarks, in the Anticybersquatting Consumer Protection Act.
Bus transportation
In 1983, Toeppen founded Suburban Express to provide transportation from Urbana-Champaign and the surrounding area to Chicago. After waging an initial price war with rival Greyhound Lines, fares in competitive markets had been reduced, and Suburban Express' ticket sales in Urbana-Champaign equaled those of Greyhound by 1985. Toeppen also started Allerton Charter Coach, Inc., a charter bus company with three buses and four vans as of 2014. It operated as a subcontractor for Suburban Express. After sending a promotional email that stated "You won't feel like you're in China on our buses", Suburban Express was sued by the Illinois Attorney General in April 2018 for civil rights violations. The lawsuit was settled out of court by way of a consent decree which contained no finding or admission of wrongdoing. Toeppen closed Suburban Express and Allerton Charter Coach shortly after, "I've been tired of this business since about 2001."
