Daniel Wellington
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. DW uses minimalist designs and social media marketing to sell watches to a younger generation of consumers. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy in social networks like Instagram. Headquartered in central Stockholm in Sweden, the company has different networks in over 25 countries.
The watches are made in China, designed in Sweden, and use quartz movement made by Miyota, a Japanese company, with the leather styles using Italian leather. Their "Classic" range of watches are named after British towns.
In February 2017 Daniel Wellington was named the fastest growing private company in Europe. The company made $230 million in revenue and $111.5 million in profit in 2016. The Swedish company has reported a three year growth of 4.7%.
