Cool Effect


Cool Effect is a crowdfunding platform that provides individuals the opportunity to support carbon emissions reductions by funding carbon-reducing projects around the world. Cool Effect is a registered 5013 nonprofit organization headquartered in Greenbrae, California.

Projects

The platform has compiled a portfolio of projects that support carbon emissions reductions, referred to as the “Coollection,” which is available on its website for individuals to fund. One-time donations or monthly subscription models are available, and individuals can also choose to donate to specific projects.
As of 2020, Cool Effect financed projects in the following three categories:
Global Offset Research is a subsidiary company of Cool Effect that includes a team of scientists and financial analysts who are responsible for vetting the carbon-reducing projects. The verification process includes a financial analysis that assesses the initial and long-term feasibility of the project, as well as the amount of funds that reach the actual project beneficiary, and a guarantee of “Absolute Additionality,” as the scientists perform their own verification in addition to existing industry standard verification.
Cool Effect additionally provides the ability to download all of the documentation that their team of scientists have compiled, allowing individuals to obtain detailed information about the project and the findings from the vetting process prior to contributing.

Partnerships

Cool Effect has created partnerships with GreenFaith, Natural Resources Defense Council, Presidio Graduate School, Redford Center, Wildlife Conservation Society, Salesforce.com and Yale School of Public Health. In addition to these organizations, it also works closely with actress Alysia Reiner.