Collins Crime Club was an imprint of British book publishers William Collins, Sons and ran from 6 May 1930 to April 1994. Throughout its 64 years the club issued a total of 2,025 first editions of crime novels and reached a high standard of quality throughout. In the field of crime book collecting, Collins Crime Club is eagerly sought, particularly pre-war first editions in dustwrappers with their vivid and imaginative images.
Marketing
Customers registered their name and address with the club and were sent a newsletter every three months which advised them of the latest books which had been or were to be issued; they did not have to promise to buy a certain number of volumes each year. Collins' intention was to publish three new crime books on the first Monday of every month. All three books were supposedly picked by a panel of experts and they chose for each month one book which they termed a Selection and two which were Recommended. As a marketing device, the club seems to have been successful in that Collins boasted 25,000 subscribers in 1934. Certainly the number of books published increased beyond the three promised per month, reaching a pre-war peak of 42 books in 1938.
The real reason for the success of the club probably lies in the authors that it had on its list, topped by the best-selling crime writerof all time, Agatha Christie. Under contract to Collins since 1926, all except five of her books were published under the Crime Club imprint from The Murder at the Vicarage onwards and most of her classic titles such as Murder on the Orient Expressfirst appeared as Crime Club books with huge sales. From 1939, the Crime Club also issued all the remaining works of Ngaio Marsh to be published as well as many of the volumes of such 'Golden Age of Detective Fiction' writers such as John Rhode and Freeman Wills Crofts. U.S. writers such as Hulbert Footner and, later, Rex Stout were also well represented.
paper shortages hit the Crime Club badly. From 1942, it announced on its dustwrappers that they were no longer able to issue quarterly newsletters. The page count of its books reduced from an average of 252–280 pages down to 160–192 with smaller typefaces being used as well as far inferior paper. The number of new books being issued dropped dramatically with an all-time low being reached in 1946 when just 16 new books were issued.
After the war, both the number of books and their quality of production increased as shortages ceased. The Crime Club managed to keep up with the times with far more diverse and gritty novels and was able to claim notable 'firsts' throughout the remainder of its existence, publishing the first editions of all of the early Lovejoy novels by Jonathan Gash from 1977 onwards starting with The Judas Pair and the Dalziel and Pascoe books of Reginald Hill starting in 1970 with A Clubbable Woman.
The end
The end was in sight for the Crime Club when Collins was bought out by Rupert Murdoch's News Corporation in 1989. The editor of the Club, Elizabeth Walter, managed to keep the imprint going but upon her retirement in 1994, the Club was brought to an end and the final novels to appear under the Crime Club imprint were published in April of that year. HarperCollins' crime fiction output was much reduced and most of the best-selling authors were absorbed into the main imprint of the publishers.
